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    Audi News Blog

    1. Audi Design Boss Stefan Sielaff Outlines New Direction for Brand Design, Reveals "AQR" Design Strategy



      Audi brand design chief Stefan Sielaff outlined future plans for Audi's design language recently at an evening event held at a London Audi dealership. The push for a change is more than just the natural evolution that occurs over time. The brand is pushing a massive growth strategy that will result in a significant proliferation of models. The move will further differentiate ...
    2. Audi Design Team Adds Beijing Studio



      According to a report from SinoCast Daily Business Beat, Audi has announced the creation of a Beijing design studio this week. Audi Design currently maintains studios in Ingolstadt, Munich, Turin and Santa Monica and this fifth Chinese studio will mark its first facility in Asia.

      The studio ...
    3. Audi Design Team Reveals Trimaran Boat Student Design Project with Dual V12 TDI hybrid Drive



      The boat you see here doesn't exist, at least not yet... but the design is certainly intriguing. Brainchild of German design student Stefanie Behringer, this catamaran-ish boat with its R8 design cues and dual wave runners on each flank was hatched under guidance by Audi's concept design team in Munich.

      ...
    4. Audi Design Releases Drawings of R8 GT Spyder. Ingolstadt Confirms for Production.



      It was probably a foregone conclusion that there would eventually be an R8 GT Spyder. Audi seems to have a track record of continual special model introductions done to keep momentum behind their super-hot R8. And since there's already a coupe GT and already a Spyder, it's easy to imagine how this will play out. Think all of the special bits from the R8 GT applied to the Spyder, including ...
    5. Audi Design Releases Images of Next-Generation A3 Sedan & 3-Door



      You may have noticed earlier this week that Audi Design released a few sketches of the upcoming A3. The shots first showed up on AutoCar, then made their rounds to all of the sites that ripped them off of AutoCar and now have had greater distribution to many of the other big magazines including CAR, Car & Driver, Autobild and more.

      As soon as we spotted the shots ...
    6. Next-Gen Audi A3 Design Sketches via AutoCar from Audi Design Team



      AutoCar dropped a second mix of official Audi design images on their website today. While the first set showed an upcoming R8 GT Spyder, this set shows an idea of what production versions of the Audi A3 will look like when the next-generation car debuts later this year.

      Autocar sources suggest that when the A3 goes on sale with 3-door, 5-door Sportback, Cabriolet and ...
    7. Audi Design Team Releases R8 GT Drawings Via AutoCar Magazine



      It was likely a foregone conclusion but it would appear that Audi is readying an R8 GT Spyder for the market according to Brit car magazine AutoCar and their proof are a collection of four design drawings (two interior, two exterior, all four available after the jump below).

      Autocar says a prototype of the R8 GT Spyder will be on display at Le Mans in June and then ...
    8. Audi Releases First Drawings of Q3 Ahead of Shanghai Motor Show Debut



      Audi released several drawings today of its upcoming Q3 crossover. Based on Audi and the Volkswagen Group's transverse A architecture much like the A3 and TT and will be built at the Martorell Spain plant currently utilized by SEAT. Sources inside Audi have told us that the Q3 will debut at the Shanghai Motor Show later this month alongside an e-tron version of the A3 sedan shown in concept form in Geneva. ...
    9. Video: Audi Design Boss Stefan Sielaff Host's Quick Audi Design Tour at LA Auto Show



      Audi brand design chief Stefan Sielaff was on the stand at the LA Auto Show last week and hosts a quick tour of Audi Design thanks to video production from Audi of America's social media team. The short piece focuses mainly on the A7 and the R8 GT, both stars of the Audi stand this year in Los Angeles.

      Watch it below.

    10. "The Sport quattro is Ugly." Ex-Audi Designer Peter Birtwhistle Makes Us Cry.



      Here's a headline you don't see every day. Audi Sport Quattro "is ugly” popped up on our daily news search over on AutoCar.co.uk. Seems the designer of the Audi homologation special and rally icon Peter Birtwhistle was a bit critical of the car in some comments made to the UK weekly ...
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