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Audi's sculptured A7 has just begun to hit dealers, with demos arriving just weeks ago and a few hundred now in owners hands following their first month of sale. Not surprisingly, the rollout of the A7 and in particular the marketing push of the car were a large focus of Audi at recent New York Auto Show and the message
Audi has begun its marketing rollout for the new A7 and New York is obviously a strong target market for this new model. Emphasizing the car's progressive design, Audi has taken over a dynamic electronic billboard as the keystone to its Bold Design campaign and one that includes #bolddesign twitter posts live.