Audi began its Super Bowl lead up back on Jan 17 when it confirmed that the LED lighting of the new S7 would be the focus of its 2012 Super Bowl Ad. One photo, released with some press copy, depicted the S7 driving through the woods at night. Then, just today, a new video teaser revealed by Audi on YouTube reveals even more of the plot and one that seems to spoof the popular 'Twilight' movie series just a bit.
[source: Audi of America]
•*New :60 TV spot to debut nationally during NFL division playoffs
•*Spot entitled “Ahab” takes inspiration from classic Herman Melville novel
•*Campaign centered around Audi quattro with digital content, Facebook app and YouTube playlist
In case you missed it, Audi released a new TV spot entitled 'Car Carrier'. Perhaps taking a poke at its own short supply situation where many popular models are hard to come by, Audi cleverly emphasizes the migration of customers from brands like BMW and Lexus in a very creative way. As an open-top car carrier chugs down a metropolitan highway, an ambitious BMW owner tries to lay claim
We've just stumbled across one of Audi's latest A6 commercials from Europe posted over on YouTube. Called "Manipulation", the spot's creators likened aluminum alloy to clay and through computer animation this looks like an easy task. Watch below.
I got an email a few weeks ago from a source at Audi looking for footage of an Audi, preferably an R8, in the snow. The only thing like that I could think of was the the video review Ezra Dyer had done about the R8 V10 for the New York times. Turns out Audi had already zeroed in on
The 2011 Audi Super Bowl commercial is now live on YouTube thanks to Audi of America's YouTube account. Watch it below and let us know what you think.
While we're waiting to find the Audi Super Bowl commercial on YouTube, we've just found this interview from Fox Business Network about the marketing opportunity at the Super Bowl. Watch it via the link below.
[b] Fox Business Network on YouTube [/url]
Audi's released a second teaser video in preparation for its 2011 Super Bowl commercial. The commercial itself has been confirmed to include Kenny G and so too does this teaser. For those feeling skeptical about Kenny G's inclusion, we suggest you watch the video below. We suspect you'll begin to see the humor as we did.
"Anybody calls me Kenny Z, I'll *%#$ them up" - Kenny G
[source: Audi of America]
• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi’s 60-second spot during Super Bowl XLV
• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica
Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand’s 60-second spot during Super Bowl XLV. The ad,
Check out this cool new ad spot from Audi for the A7. The piece is in German but like many new Audi tv commercials the message is mostly communicated without dialog anyway.