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Audi's sculptured A7 has just begun to hit dealers, with demos arriving just weeks ago and a few hundred now in owners hands following their first month of sale. Not surprisingly, the rollout of the A7 and in particular the marketing push of the car were a large focus of Audi at recent New York Auto Show and the message
Just as the Audi A7 has begun to make its initial appearance at dealerships around the United States, Audi of America used the occasion of the New York Auto Show to present the A7 formally at the IAC Building in Manhattan. The presentation itself included Audi of America President Johan de Nysschen, Audi CMO Scott Keogh, Product Planning
Remember ice-encased Audi A3 making like Han Solo Empire Strikes Back Edition while its owner watched the NY Jets lose the playoffs? Seems the story of Peter Helfer, or rather his unfortunate Audi, made the rounds of the news cycle world wide back in January.... from the NBC nightly news to every car blog this side of Siberia.
At the time Manhattan native Peter Helfer stayed