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National Public Radio (NPR) published a story this week highlighting the unrivaled growth by Audi in the luxury car market over the last few years. Fans of the brand or simply those curious will want to take note, because this relatively short piece touches on a number of facets about the brand and makes a few key points. Siting celebrity
AdWeek Magazine is highlighting a group of ten marketing executives it's dubbed "Brand Genius" in a series of profiles this week. Today's focus is none other than Audi of America CMO Scott Keogh. Of course, most Audi enthusiasts are likely already aware of of Keogh's impressive run at Audi. Though perhaps unknown amongst the brand loyal
Audi's sculptured A7 has just begun to hit dealers, with demos arriving just weeks ago and a few hundred now in owners hands following their first month of sale. Not surprisingly, the rollout of the A7 and in particular the marketing push of the car were a large focus of Audi at recent New York Auto Show and the message
Just as the Audi A7 has begun to make its initial appearance at dealerships around the United States, Audi of America used the occasion of the New York Auto Show to present the A7 formally at the IAC Building in Manhattan. The presentation itself included Audi of America President Johan de Nysschen, Audi CMO Scott Keogh, Product Planning
Over several years of Super Bowl advertising Audi has taken various levels of interest in the on-site aspect of its promotion. This year, with the all-new A8 in the mix, Audi went big by creating the temporary but no less impressive Audi Forum Dallas in which to entertain its guests.
As things tend to go, celebrity sightings are a big part of the process and this year was not short on this particular
While we're waiting to find the Audi Super Bowl commercial on YouTube, we've just found this interview from Fox Business Network about the marketing opportunity at the Super Bowl. Watch it via the link below.
[b] Fox Business Network on YouTube [/url]