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Audi began its Super Bowl lead up back on Jan 17 when it confirmed that the LED lighting of the new S7 would be the focus of its 2012 Super Bowl Ad. One photo, released with some press copy, depicted the S7 driving through the woods at night. Then, just today, a new video teaser revealed by Audi on YouTube reveals even more of the plot and one that seems to spoof the popular 'Twilight' movie series just a bit.
The 2011 Audi Super Bowl commercial is now live on YouTube thanks to Audi of America's YouTube account. Watch it below and let us know what you think.
<iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/3snyXTNmFm8" frameborder="0" allowfullscreen></iframe>
While we're waiting to find the Audi Super Bowl commercial on YouTube, we've just found this interview from Fox Business Network about the marketing opportunity at the Super Bowl. Watch it via the link below.
[b] Fox Business Network on YouTube [/url]
Audi's released a second teaser video in preparation for its 2011 Super Bowl commercial. The commercial itself has been confirmed to include Kenny G and so too does this teaser. For those feeling skeptical about Kenny G's inclusion, we suggest you watch the video below. We suspect you'll begin to see the humor as we did.
"Anybody calls me Kenny Z, I'll *%#$ them up" - Kenny G
[source: Audi of America]
<b>• Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi’s 60-second spot during Super Bowl XLV
• Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica</b>
Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand’s 60-second spot during Super
Several weeks ago Audi USA did confirm that it will launch a commercial ad campaign around this year's NFL Super Bowl. In the past Audi has run high-visibility ads such as the Godfather inspired new luxury R8 piece, the time-warping Jason Statham A6 3.0T commercial and last year's controversial Green Police A3 TDI spot. Just which car Audi will push in the 2011 spot remains to be seen but USA Today