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Variety Magazine has published an interesting story focusing on Audi's most successful push in recent years for placement of Audi products in both movies and television. The impetus for the story was Audi's Emmy celebration at Los Angeles' Cecconi's attended by stars from hit shows like 'Modern Family'
As part of its Iron Man 2 movie tie-in that saw Tony Stark trading his R8 coupe for an R8 Spyder, Audi also ran the 'Audi Tony Stark Innovation Challenge' whereby it sought cool new tech developers and awarded one with a cash prize. A quick video from Audi of America's YouTube channel highlights the competition and shows a quick explanation of LuminAR technology that took the prize with its interactive tabletop projection