I'm going to skip right over the bigoted remarks and explain this rationally.

Here's the deal,

US Consumers pay extra for a car like an Audi, sometimes twice as much as something like a Jetta, because it is a premium vehicle built with a minimum of compromise and cost cutting. By and large, companies like Audi, BMW, and M-B build cars in the home company of Germany to acomplish this. US consumers accept this and pay extra for the car.

Now, when cost cutting must happen, and production must be moved, some level of reciprocity must be offered to offset the cuts. A really nice way to do this is to build the cars in the host country. This allows the company to at least say the cars are putting local countrymen (and women) to work. It's a useful bit of flag waving and bragging that car companies can graciously extend to the end user.

All things being equal, where things are made is becoming increasingly important to US consumers. If you don't believe me, just have a look at what's going on right now with Apple's iPad factory in China. Consumers of premium goods have more flexibility that any other demographic to change brand affilitations in a heart beat.

So where am I going with this? With one decision made by a soccer mom at a kitchen table feeling guilty and reading on her iPad about how the people who made her iPad are suffering in a sweatshop in a foriegn land. Does she buy the BMW X3 built in Spartanburg USA, or does she buy the Audi Q5 built in Puebla Mexico? Maybe Audi won't make the distinction, but I'll bet you that BMW will, and that it will sell cars.

At the end of the day, I have to believe that most premuim consumers will pull the domestic trigger.

And just for what it's worth, I've owned many, many VW and Audi products. The worst have always come from Puebla, right up to my 2010 Jetta that had 9 (NINE!!) what the factory tech referred to as "assembly errors". Audi might sell a mexican car to someone, but not me.

Agree with Alexcast, VW's Puebla Plant in Mexico is one of the most important plants for the group, it's the second biggest plant outside Germany, it's one of the most recognized and awarded plants in the group because of its high quality and production levels, it's been working since 1967 FractureCritical have no idea of his or her words, just bull****, maybe Audi has broken some sales records in USA but also Hyundai, one month ago I was visiting four states in the USA and I didn't see any Audi there but hundreds of Hyundais everywhere so I don't know where's that "heritage and Made-in-America loyalty" he or she is talking about, whatever Long Life Audi - Long Life Mexico.

Greetings from Chihuahua, Mexico

Hey man what's your problem with it? Vw Mexican plant produces the beetle, jetta, transmission and motors for adi, vw, Porsche and some parts of Lamborghini and Bugatti. I,m Mexican and own a 2012 sline q5 and one 2011 rs5. There are also sales here! And not all Mexicans are like those living like you red neck in the USA. F Audi decides to produce the Q5 here then dont buy it and get a ford instead therefore you'll be proudly American consumer

VAG and Audi make more money per car than any other maker. Do they really want to downgrade the brand image by building in Mexico when they can afford not to?
At least in Tennesee, they could proudly wave a USA flag and tout both brand heritage and Made-in-America loyalty. Now they have to sneak around and pretend like the Q5 is a fully German car. I'm really, really shocked Audi would give up such a powerful marketing tool in hopes of making a few more dollars per cute ute. Such short sightedness...

no no no no NO Audi please build this plant in the USA you owe it to this country for it's increased sales and brining more new jobs.

please bring production to the USA!!!

2 TIX WOULD BE AWSOME ANY LEFT... EMAIL.. RYAN.AUDIWG@GMAIL.COM

THX

is sooooo jealous.....

Hot damn! Car looks amazing!

Amazing. That is the best looking car I have ever seen.

For your feature article, please include some high resolution (1080P) pictures for desktop backgrounds!

Devin C

royale00_at_gmail.com

Originally Posted by Kenmaira

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Email, as per the note above. Hurry. They're almost gone.

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pretty sweet

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