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    1. Godfather of Auto Writers, David E. Davis Jr. Passes. R.I.P.



      One of automotive journalism's greatest passed over the weekend of complications from cancer surgery. We learned David E. Davis Jr. died at the age of 80 and were truly saddened by the news.

      Some might say it's Brock, but I'd wager David E. Davis is the godfather of automotive journalism. You see, David E. was there in the beginning... or what many see as both the beginning and the ...
    2. Audi RS 4 Avant Mule Appears for First Time



      We've found what we believe to be the first set of spy photos of the upcoming RS 4 Avant posted over at MotorAuthority. Make sure to see plenty more angles of the car after the jump. MA notes the car is essentially A4 bodied with a unique RS-like chin spoiler, RS 5 wheels and brakes and suggests the car will be a high-hp version of the 3.0T FSI supercharged engine that should hit market ...
    3. Near-Production Audi S6 Turns up at German Port



      Nurburgring? Check. Swedish frigid climate? Check. Death Valley? Check. German port? Usually not. Well, you have to figure with test mules that they have to ship them somehow right? Take this car, what is believed to be a near production S6 test mule. A photo of the car ws nabbed as it was prepping to be shipped to Gothenburg, Sweden.

      From the front, as seen above, the ...
    4. Audi Reveals A3 e-tron Prototype One Week Ahead of Next-Gen A3 e-tron Concept Car Slated for Shanghai



      Audi AG is conducting another TechDay for Electromobility this week where they will reveal, among other electric cars, an e-tron prototype based on the current-generation Type 8P Audi A3 Sportback. We're still waiting for more details on the car, but for now we've got a collection of photos shown below and also via the link at the bottom of this post.

      That the car is a ...
    5. #4FACT All-New C7 @Audi A6 3.0 TDI Is 17% More Fuel Efficient than Outgoing A6 3.0 TDI.



      #4FACT
      The All-New C7 @Audi A6 3.0 TDI Is 17% More Fuel Efficient than Outgoing A6 3.0 TDI.

      Context
      Learned during Audi's Lightweight TechDay held in Neckarsulm, Germany following test drive of both the 2011 Audi A6 3.0 TDI quattro and the 2012 Audi A6 3.0 TDI quattro.

      What is a #4FACT?
      When we review our ...
      Categories
      #4FACT
    6. #4FACT Facelifted Audi A/S/RS4 and A/S/RS5 Due Next Year Are Not B9. B9 Is Due 2016


      #4FACT
      Facelifted Audi A/S/RS4 and A/S/RS5 Due Next Year Are Not B9. B9 Is Due 2016

      Context
      Learned from an inside source at Audi.

      What is a #4FACT?
      When we review our note pads following press events, we hear at Fourtitude have found that there are a lot of cool facts that ...
    7. Photo Gallery: Audi's #BoldDesign Billboard in Times Square



      Audi has begun its marketing rollout for the new A7 and New York is obviously a strong target market for this new model. Emphasizing the car's progressive design, Audi has taken over a dynamic electronic billboard as the keystone to its Bold Design campaign and one that includes #bolddesign twitter posts live.

      The interactive ...
    8. New Audi R8 Print Ad Makes Clever Use of Matryoshka Doll Theme



      We doubt we have to define it, but a Matryoshka doll is that toy of Russian heritage where one doll opens up to reveal another inside... and another... and another. It's a simple idea, and also clever when applied to this new print ad for the R8 by one of Audi's ad agencies DDB Barcelona.

      The tag line for the ad is "Audi R8: A sporty car full of history", which is well exemplified with this computer-rendered ...
    9. Say It Ain't So: Audi R4 Roadster a No-Go Says Auto Motor und Sport



      We can't say we're entirely ecstatic about the latest news & rumor story coming out of Auto Motor und Sport. If it's to believed, and A, M und S usually is, then the planned 'Audi R4' project has been canned. Here's a quick Google translation of the text about the R4.

      It was almost too beautiful, true to be: A little less expensive mid-engine roadster
      ...
    10. New Audi 'Car Carrier' Commercial Wins AdWeek's Ad of the Day on Wednesday



      In case you missed it, Audi released a new TV spot entitled 'Car Carrier'. Perhaps taking a poke at its own short supply situation where many popular models are hard to come by, Audi cleverly emphasizes the migration of customers from brands like BMW and Lexus in a very creative way. As an open-top car carrier chugs down a metropolitan highway, an ambitious BMW owner tries to lay claim ...
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