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    1. New Audi R8 Print Ad Makes Clever Use of Matryoshka Doll Theme



      We doubt we have to define it, but a Matryoshka doll is that toy of Russian heritage where one doll opens up to reveal another inside... and another... and another. It's a simple idea, and also clever when applied to this new print ad for the R8 by one of Audi's ad agencies DDB Barcelona.

      The tag line for the ad is "Audi R8: A sporty car full of history", which is well exemplified with this computer-rendered ...
    2. New Team Photos for Audi Sport R18 TDI Include Interior Pics, Spotter Guide, w/ R15 & More



      Audi Sport has released a massive amount of photography today, mainly what we expect will be included in the team's media kit at the 2011 24 Hours of Le Mans. We've added more shots to our Paul Ricard Test section of our 2011 24 Hours of Le Mans gallery along with new sections that include Driver Teams, R18 Livery Designs (Spotter Guide Art) and R18 Details. ...
    3. #4FACT Next-Generation Audi Q7 Will Be Over 880 lbs. (400 kg) Lighter



      #4FACT
      The next-generation Audi Q7 will be over 880 lbs. (400 kg) lighter than the current Q7.

      Context
      Learned at Audi Lightweight TechDay. Fourtitude sources have also told us that the Q7 will migrate to the MLB architecture that underpins the A4, A5, A6, A7 and A8. Could this mean ...
      Categories
      #4FACT
    4. Audi Exclusive Sighting: Ipanema Brown RS 5 at AutoGespot



      As Audi Exclusive colors go, Ipanema Brown is a favorite in Ingolstadt and Neckarsulm including people like Audi Design Boss Stefan Sielaff who's had at least one TT in the color. This vibrant metallic hue isn't for everyone but it's surely different and as such we're fans.

      We've seen it on the TT RS, the R8 GT and the Q7 at various auto shows but this is the first time we've seen it on an RS 5. Let us know what ...
    5. RACER Magazine Remembers Michele Alboreto and So Do We



      You may have caught the mention of Michele Alboreto this past weekend, with a logo of his helmet taking an honorary position on the inner rear wing of the Audi R18s that tested on Easter Sunday in Le Mans. Perhaps you saw Tom Kristensen post about this on Facebook. A long time ago Alboreto was a star on the ...
    6. Ultra Week: Fourtitude Dedicates Week's Worth of Daily Content to Audi's Lightweight Technology Past, Present & Future



      It's been a while since we've done a thematic week of features here on Fourtitude. Longtime readers of the site might remember series we've done in the past like Bike Week where we featured two-wheeled takes on the Audi theme or Specialty Car Week where we covered niche manufacturers or conversion experts who use Audi engines as the basis ...
      Categories
      Audi News Blog
    7. Audi at Le Mans Test 2011



      We've added initial Le Mans Test photos to our photo gallery, mainly just shots around the track but worth a look via the link below. Worth noting, the first test session ended not long ago and Audi managed 1-2-3, which suggests the car has pace... at least today in the test.

      ...
    8. Audi Clobbers Justin Bieber, Lady Gaga and Everyone Else in Study of Engaged Facebook Fans



      We stumbled across an interesting study published this week by Visibli via Mashable that examined fan activity and their engagement through "likes" of content posted or comments about content posted. Not surprisingly, some of the most active fan bases are attributed to pop artists and in particular Justin Bieber and Lady Gaga (in that order). Surprisingly (or perhaps not so surprisingly), further ahead of even these stars was ...
    9. Audi Releases Livery Pictures of R18 Ahead of Sunday's Le Mans Test



      Audi has dropped a collection of photos from a recent test at Paul Riccard of the R18 testing with what appears to be full livery paint schemes. Interestingly, there's more than just the different access colors if these are the final paint schemes as cars like the #3 above seem to have more silver and less exposed carbon than cars like the #1 shown below. ...
    10. Photo Gallery: Audi's #BoldDesign Billboard in Times Square



      Audi has begun its marketing rollout for the new A7 and New York is obviously a strong target market for this new model. Emphasizing the car's progressive design, Audi has taken over a dynamic electronic billboard as the keystone to its Bold Design campaign and one that includes #bolddesign twitter posts live.

      The interactive ...