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    1. New Audi R8 Print Ad Makes Clever Use of Matryoshka Doll Theme



      We doubt we have to define it, but a Matryoshka doll is that toy of Russian heritage where one doll opens up to reveal another inside... and another... and another. It's a simple idea, and also clever when applied to this new print ad for the R8 by one of Audi's ad agencies DDB Barcelona.

      The tag line for the ad is "Audi R8: A sporty car full of history", which is well exemplified with this computer-rendered ...
    2. In Scale: Audis in Miniature You May Not Want to Miss



      If you're a diecast die-hard then we've got a few scale model Audis you may not want to miss in a number of popular scales. Most are motorsport but some are production Audis as well.

      Above is the 2010-spec Audi R15 plus that won Le Mans - the No. 9 driven by Bernhard, Dumas and Rockenfeller. Last Year's No. 7 and No. 8 sister cars as well as an all-black R15 plus test car are also now available from Spark ...
    3. Auto Union Type C Blueprints Unearthed at Torrance, CA Estate Sale, Posted on TheCarLounge


      One of the advantages of Fourtitude's networked Vortex Media Group forums are its networked forums, most notably that of The Car Lounge or TCL as we tend to refer to it in emails and typed communications around our offices. TCL has become a fixture of people with all sorts of automotive interest and that's particularly exemplified in posts like one we found today by a forum user on here known as renglish ...
    4. AutoBild's Most Childish Comparison: Auto Union Silver Arrow vs. Rat Rod



      It's a PR nuisance: major magazine rings up the communications office looking to compare the latest, greatest offering with something else. Unless you win and win against something brag-worthy it's not really worth it. Given that, we wonder how Audi PR bosses viewed the pitch from Autobild to let a couple of six year olds pit their 1:2 scale motorized Auto Union Silburpfeil against a homemade rat rod of like scale.
      ...
    5. Photo Gallery: Audi Tradition Supports Donau Classic with Vintage Audi quattros and DKW GT Malzoni



      The Donau Classic event is a staple on the Audi Tradition calendar each summer and this year Audi chose to support the event with their recently purchased Brazilian DKW GT Malzoni and a range of vintage Audis. Audi AG boss Rupert Stadler piloted the DKW while board member Michael Dick tackled the event in an early Audi 80 rally car that predated the quattro era. Walter Rohrl also attended at the ...