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Audi has begun its marketing rollout for the new A7 and New York is obviously a strong target market for this new model. Emphasizing the car's progressive design, Audi has taken over a dynamic electronic billboard as the keystone to its Bold Design campaign and one that includes #bolddesign twitter posts live.
Just as the Audi A7 has begun to make its initial appearance at dealerships around the United States, Audi of America used the occasion of the New York Auto Show to present the A7 formally at the IAC Building in Manhattan. The presentation itself included Audi of America President Johan de Nysschen, Audi CMO Scott Keogh, Product Planning