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    1. Audi Design Boss Stefan Sielaff Outlines New Direction for Brand Design, Reveals "AQR" Design Strategy



      Audi brand design chief Stefan Sielaff outlined future plans for Audi's design language recently at an evening event held at a London Audi dealership. The push for a change is more than just the natural evolution that occurs over time. The brand is pushing a massive growth strategy that will result in a significant proliferation of models. The move will further differentiate ...
    2. Audi A3 to Debut in Geneva Says Auto Motor und Sport



      German car magazine Auto Motor und Sport is reporting that Audi will pull the covers off of the all-new MQB-based Audi A3 at the Geneva Motor Show next spring (found via Automobile Magazine) and arrive in Europe by the spring of 2012.

      From the sounds of it, A, M und S's source was Audi Design boss ...
    3. Geneva 2011: Video Interviews with Audi's Chief Designer Stefan Sielaff and and Chief of Electrification Frank van Meel



      As with our interview at the Detroit Auto Show with Audi of America boss Johan de Nysschen, we worked again at Geneva with Audi's social media team to perform several interviews to help tell the story of Geneva. First up is chief of design Stefan Sielaff who takes questions from Twitter and Facebook and talks quite a bit about the new Audi A3. Watch below. ...
    4. Geneva Motor Show: Audi Press Conference Wrapup



      Audi's uber fast cadence continues through the 2011 Geneva Motor Show this week. Ingolstadt marked the event with the auto show debuts of the RS 3 Sportback and Q5 hybrid along with the first-time showing of the Audi A3 Concept that gives an idea of what a new sedan variant of the upcoming all-new A3 might look like.

      Of course ...
    5. Video: Audi Design Boss Stefan Sielaff Host's Quick Audi Design Tour at LA Auto Show



      Audi brand design chief Stefan Sielaff was on the stand at the LA Auto Show last week and hosts a quick tour of Audi Design thanks to video production from Audi of America's social media team. The short piece focuses mainly on the A7 and the R8 GT, both stars of the Audi stand this year in Los Angeles.

      Watch it below.