Q&A: Audi of America CMO Scott Keogh Talks with Media Post about Market, New A3, Competition, Etc.
by, 05-08-2012 at 10:00 AM (44501 Views)
Media Post recently had an interesting conversation with Audi of America chief marketing officer Scott Keogh and has published that conversation online. Keogh, a planned guest at this month's Truth in 24 II Screening as Part of the Carlisle Import Auto Show in PA, is not only Audi's head of marketing. He also oversees product planning for North America. This always makes Scott a very interesting person to talk to about the state of Audi's North American business.
The conversation covers a number of interesting topics, from the state of the business and shortage of high demand product to launch details about the new A3 sedan. Keogh also summarizes his thoughts on the competition with a humorous line on which the piece closes so make sure not to miss it.