Audi Q5 Platform-Shared Porsche Crossover Name Changes to Macan
byon 02-16-2012 at 08:55 AM (4336 Views)
Porsche has announced today a name change for its small Audi Q5-based crossover. Dubbed "Cajun" during development by Porsche themselves, Cajun was the believed nomenclature for the crossover that's been seen testing wearing Audi Q5 bodywork from the Nurburgring to northern Sweden. That name is officially changed though, confirmed as "Macan" by Porsche just this morning.
Unlike the Cayenne that's built in the same plant and on the same line as the Audi Q7 and Volkswagen Touareg, Porsche has confirmed that its Leipzig facility will build the Macan. Given the aforementioned Cayenne and company will be migrating also to Audi's MLB platform set for which the Macan is bound, it wouldn't be all that surprising to see the Cayenne shift to Leipzig as well once the new generation is introduced.
Read the full press copy below and see Q5-bodied spy photos of the Macan HERE.
NEW PORSCHE MODEL TO BE NAMED MACAN
•*New Porsche sports car in the sports utility segment has been given the name Macan
•*The Macan will be built at the Porsche factory in Leipzig, Germany
•*Production due to start in 2013
Porsche today confirms the name for its forthcoming new sports car in the SUV segment is Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics – core characteristics of this new all-terrain car.
“The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche”, said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG.
“The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.”
As a new addition to the Porsche model range, the Macan is a key pillar of the company’s Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne. The new car will start coming off the production lines at the Porsche factory in Leipzig, Saxony, in 2013. The site is currently being expanded into a fully-fledged production plant including body assembly line and paint shop; with 500 million euro of investment, it is one of the biggest building projects in the corporate history of Porsche. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs.
Porsche names have an indelible connection with the corresponding model and its characteristics: the name Boxster describes the combination of ‘boxer’ engine and ‘roadster’, Cayenne stands for sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran Turismo, capable also of winning the Carrera Panamericana long-distance race.