Audi quattro Concept Feasibility Turns Up Short. Project Halted.
by, 03-07-2012 at 11:27 AM (15698 Views)
In a roundtable interview with quattro GmbH product boss Stefan Reil at the Geneva Motor Show this week, the German executive confirmed that a decision about the quattro Concept had been reached. Unfortunately for fans of the car, the car will not make it into production.
The large reason sighted was cost. In order to meet the extremely light weight targets of the project, the car would have been built entirely of expensive lightweight materials such as carbon fiber body panels and many components from aluminum and magnesium. Very little could have been shared from any current model Audi and that would have driven the price of this bespoke Audi coupe to a level where it was determined it would not have be viable and would have likely been north of the R8 GT.
This is an unfortunate turn of events for fans of the quattro Concept. Still, another rumor we heard at Geneva was that the design of the quattro Concept was heavily influenced by the new Audi design boss Wolfgang Egger. It wouldn't be all that surprising to see many themes explored by the quattro Concept implemented in future Audis.
Want to know more about the quattro Concept or see photos from Geneva? See the links below.
Photo Gallery: 2012 Geneva Motor Show
Fourtitude Drives the Audi quattro Concept