Like any city, fans buy tickets when the team is competitive. If the team sucks, there are lots of empty seats and TV ratings suck. There is nothing "special" about the Red Sox other than the fact that the team has been competitive just about every year since 1967. If the current owners field a last place team in 2013, the stands will be empty and nobody will watch on TV. Fenway is the most expensive ticket in baseball and it's not exactly a good value when the team is lousy. The free agent market isn't very good and the Red Sox clubhouse is such a disaster that they're not going to be able to attract what talent is available. We're watching the farm team play at Fenway this September. I don't see any miracles coming.