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    Thread: GM To Open Driving Amusement Park In Las Vegas

    1. 01-25-2006 12:35 PM #1
      GM To Open Driving Amusement Park In Las Vegas

      Quote »

      LAS VEGAS — With tons of dirt and a dose of speed, the corner of Paradise Road and Sahara Avenue will be transformed in spring of 2006 when General Motors opens the doors of "The Drive," a unique hands-on driving experience that will be the first of its kind within the United States.

      Featuring two professionally-designed driving courses — including a high performance loop and an off-road adventure over a dirt terrain — The Drive will provide a unique "autotainment" experience adjacent to the Las Vegas Strip. The land to be utilized for the facility will be leased by General Motors from the Sahara Hotel & Casino. For the duration of the project, GM will also be a marketing and advertising partner of the Las Vegas Monorail Company including having the only brand presence at the monorail station at the Sahara Hotel & Casino — currently the most northern point of the Las Vegas Monorail system.

      "The Drive provides a unique platform for General Motors to showcase its vehicles in an unprecedented way," said Steve Tihanyi, general director, marketing and entertainment alliances for General Motors. "With two fun-filled courses, consumers will be able to enjoy one-of-a-kind driving experiences in a variety of our products without any pressure to buy."

      The performance course will feature a half-mile paved route with jogs and turns complete with chicanes to enjoy both the speed and handling control of pure sports car driving thrills. Vehicle choices to be unleashed on the Performance course will include: the legendary Chevy Corvette; the Pontiac GTO, the 400-horsepower Cadillac CTS-V; the Pontiac Solstice, a roadster exhibiting thrilling Pontiac performance; the luxurious and powerful Cadillac STS-V; and the impressive Saab 9-3 convertible.

      "Guests of the Sahara Hotel & Casino and fans of NASCAR will now have the opportunity to actually feel the thrill of putting the pedal to the metal just steps from our hotel and casino," said John F. Morocco, director of operations for the Sahara Hotel & Casino Las Vegas. "The partnership with General Motors offers our guests a new thrilling attraction unlike any other near The Strip."

      Keys to the rugged yet refined HUMMER H2 and mid-size HUMMER H3 will be available to consumers looking to navigate the adventurous off-road course encompassing a tunnel, hill climb, v-ditch and sloped banks, moguls and obstacles. The off-road trail is available to test out the Chevy Silverado Diesel, and once available, the redesigned 2007 models of the Chevy Tahoe, GMC Yukon Denali, Cadillac Escalade and Chevy Suburban. Select large SUVs will be E85 fuel compatible as well.

      "This commitment from GM and the Sahara shows that the monorail is more than transit system, it is rapidly becoming an icon level attraction of the most-visited city in the world," said Curtis Myles III, president and CEO of the Las Vegas Monorail Company. "While The Drive at the Sahara monorail station exemplifies the experiential marketing environment of the monorail's advertising program, we also believe the project will create incremental ridership and revenue. We're proud to welcome General Motors to Las Vegas and we're looking forward to building a long-lasting marketing partnership with them and the Sahara on this incredible journey."

      With the addition of General Motors, the monorail expands its high-profile advertiser portfolio to six along with Sprint/Nextel, Hansen's Beverage Company, Paramount Parks, BankWest of Nevada, and the Las Vegas Convention and Visitors Authority.

      The Drive, which will encompass 11 acres at the corner of Sahara Avenue and Paradise Road, will be open for a minimum six-month period. The Drive will utilize a variety of local vendors for the build phase, and will hire approximately 100 locals to help with operations once the project opens.

      The Drive hours of operation (once open) are preliminarily set to be 10:00 a.m. to 6:00 p.m. seven days a week, including holidays. The Drive is accessible from the GM Monorail station at the Sahara Hotel & Casino, and parking is available at the hotel's self parking structure or valet.

      Pricing and ticket locations for the driving experiences at The Drive will be announced at a later date. Drivers must be age 18 or over, and present a valid driver's license. Professional drivers (as passengers) will accompany each driver to help them get the most out of their driving experience. For the safety of all guests, on-site breathalyzer tests will be part of the mandatory registration process before guests can enjoy The Drive experience.

      For those wanting to watch, The Drive will feature special viewing locations to capture pictures and witness drivers navigating the courses offered.


    2. Member arozanski's Avatar
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      01-25-2006 12:46 PM #2
      Now there's a good idea! Try before you buy
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    3. Member SpeedRicer's Avatar
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      01-25-2006 12:51 PM #3
      That's kinda neat. You know, for all of the GM-bashing we do on here, they do sometimes come up with cool enthusiast-friendly stuff like this...

    4. Member monoaural's Avatar
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      01-25-2006 12:58 PM #4
      Sounds dangerous for the general public.
      -Jon

    5. Member bzcat's Avatar
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      01-25-2006 01:00 PM #5
      Quote, originally posted by SpeedRicer »
      That's kinda neat. You know, for all of the GM-bashing we do on here, they do sometimes come up with cool enthusiast-friendly stuff like this...

      They get 3 beers from me for trying


    6. 01-25-2006 01:05 PM #6
      what they should do is give people jeeps to compare to, but secretly have traps that only get the jeeps stuck

      but thats just me


    7. Member SpeedRicer's Avatar
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      01-25-2006 01:07 PM #7
      Quote, originally posted by gobluevw »
      what they should do is give people jeeps to compare to, but secretly have traps that only get the jeeps stuck

      but thats just me

      Or giant bears that attack the Jeeps...


    8. Member Seabird's Avatar
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      01-25-2006 01:13 PM #8
      Quote, originally posted by gobluevw »
      what they should do is give people jeeps to compare to, but secretly have traps that only get the jeeps stuck

      but thats just me

      Your joke is halfway true. At least the comparo part. Their traveling Autoshow in Motion lets you test drive the competition back to back with their cars. I went last year when they were here and it was cool. Sometimes I liked the GM equivalent, sometimes I liked the competitor. They had an off-road section for the 4WD vehicles. I didn't go on it though so I don't know if they had Jeeps or other brands running the course.

      I am JIMP.

    9. 01-25-2006 01:14 PM #9
      I wonder how many GM vehicles will void their warranty by going through this course. Olds Bravada comes to mind...you took that vehicle off pavement and there went the warranty.

    10. 01-25-2006 01:17 PM #10
      so how much will it cost?

    11. 01-25-2006 01:37 PM #11
      Coming soon, right next door. THE WORLDS LARGETS GM JUNK YARD.
      Giving the general public (read morons with cracker jack license) keys to a vehicle and a track where they can go balls out is just inviting trouble. I can only imagine how much the insurance costs will be. Its a nice idea, but given that most people can't drive for crap, i think its going to end up with a lot of broken vehicles.

    12. 01-25-2006 01:37 PM #12
      I'd love to write the liability insurance policy for this.....

    13. Member axe's Avatar
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      01-25-2006 01:38 PM #13
      Am I the only one who thinks this is an awful idea? How much R&D time was spent on this frivolity instead of something useful?
      █ ♣ █ + | Sunlight on chrome, the blur of the landscape... every nerve aware

    14. Member jaydub's Avatar
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      01-25-2006 01:42 PM #14
      Quote, originally posted by monoaural »
      Sounds dangerous for the general public.
      Probably no more dangerous than the Autoshow In Motion events GM has. They're well organized and gave me an opportunity to drive a Vette much faster than I'd probably have the opportunity to do otherwise, on a closed track.

    15. 01-25-2006 01:43 PM #15
      Hey when you are on the verge of a BK then go out to Vegas and move ---- "ALL IN"

    16. Member GTI 20v's Avatar
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      01-25-2006 01:44 PM #16
      Quote, originally posted by axe »
      Am I the only one who thinks this is an awful idea? How much R&D time was spent on this frivolity instead of something useful?

      Yes, you are the only one. I'm sure the ticket prices will more than cover the operating costs and R&D.

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    17. Member IJM's Avatar
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      01-25-2006 01:46 PM #17
      Isn't this somewhat similar to the Mazda Rev It Up thing they had going a while back? Seems like a good idea to me to shed some light on GM's new models that are actually good cars.

    18. 01-25-2006 01:58 PM #18
      They should name the ride: Drive Our Junk.

    19. Member intonation's Avatar
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      01-25-2006 02:07 PM #19
      What to do when on the verge of bakruptcy - bet it all in Vegas!

    20. 01-25-2006 04:21 PM #20
      ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^


      Quote, originally posted by macroevent »
      Hey when you are on the verge of a BK then go out to Vegas and move ---- "ALL IN"



    21. Member SVT2888's Avatar
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      01-25-2006 04:25 PM #21
      Quote, originally posted by jaydub »
      Probably no more dangerous than the Autoshow In Motion events GM has. They're well organized and gave me an opportunity to drive a Vette much faster than I'd probably have the opportunity to do otherwise, on a closed track.

      Yup! I slid it sideways too!

    22. Member SVT2888's Avatar
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      01-25-2006 04:26 PM #22
      BTW are they gonna be testing for Blood Alcohol levels before you get to drive?
      It would be hilarious to have a bunch of drunks driving on the course

    23. Senior Member syntrix's Avatar
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      indeed!
      01-25-2006 04:32 PM #23
      Yeah, they should check BAC before admission. This is right down the road from me.

      I will NOT be visiting it anytime soon.

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    24. 01-25-2006 04:33 PM #24
      GM is also going to have a "Make A Rap Video In An Escalade" drive event ---- this will be done with Diamond Black painted and Bling-Bling 22 inch wheeled Escalade's driving up and down the strip.


    25. 01-25-2006 04:47 PM #25
      Quote, originally posted by SVT2888 »
      BTW are they gonna be testing for Blood Alcohol levels before you get to drive?
      It would be hilarious to have a bunch of drunks driving on the course

      Quote »
      Pricing and ticket locations for the driving experiences at The Drive will be announced at a later date. Drivers must be age 18 or over, and present a valid driver's license. Professional drivers (as passengers) will accompany each driver to help them get the most out of their driving experience. For the safety of all guests, on-site breathalyzer tests will be part of the mandatory registration process before guests can enjoy The Drive experience.

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