Audi's chief marketing officer Scott Keogh, during press previews at the NAIAS , said that it's time for the brand to play up the "soul quotient" in marketing.
Read the details...

http://publications.mediapost....53564

You can also read the interview he had given to Fourtitude last November here...

http://www.fourtitude.com/news...shtml



Modified by Yannis at 8:53 AM 1/9/2007