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    Thread: LEGO Group in Deal With Volkswagen

    1. 11-04-2007 12:19 PM #1

      BILLUND, Denmark—Suddenly last summer, there they were in Billund. Two experts from the Volkswagen car manufacturer – seated at a conference table in Idea House.
      In their hands they held a beetle. The Beetle. The one* and* only Beetle. Their own “Volkswagen Type I” – known all over the world under a host of local names: Beetle, Käfer, Boble, Coccinelle and many more. And now it was being carefully studied – in LEGO bricks.
      Sitting by them – watching intently – was a LEGO designer. For Steen Sig Andersen, this was the culmination of months of development work.
      This summer, two VW employees visited Billund. And next summer, the car (the small one) will hit the market, targeting the adult fans.
      Full story...

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      11-04-2007 12:59 PM #2
      Sweet!! [IMG]http://**********************/smile/emthup.gif[/IMG]
      Stephen

    3. Member stapleface's Avatar
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      11-04-2007 01:36 PM #3
      THIS IS THE GREATEST THING TO HAPPEN IN MY LIFE IN ALONG TIME!!!!!!!!!!!!!!!!!!!!!!!!!!!11111111!!!!!!!!!!! !!!!!11!!!!!!!!!!!!!!!!!!!
      I ****ING LOVE LEGOS
      (yea i'm still a kid at heart)
      NEK....PISS OFF

      R.I.P ALEXI

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      11-04-2007 01:42 PM #4
      wawa weeewaa

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      11-04-2007 01:58 PM #5
      VW definitely needs to spend more time and money on this venture.

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      11-04-2007 02:53 PM #6
      Yes! This will give me an excuse to buy LEGO's again! Looks like VW has learned from Ferrari and their licensed stuff like the F1 sets.
      Build model cars? Race RC cars? Check out Central Ohio's best hobby shop

    7. 11-04-2007 02:59 PM #7
      It takes over a year to come up with a small Beetle lego?!?

    8. 11-04-2007 03:09 PM #8
      Quote, originally posted by jettaivglxvr6 »
      It takes over a year to come up with a small Beetle lego?!?

      Yes, it does. From the concept stage, to getting the proper legal bits in place for both companies involved, to design and numerous revisions (which involves more legal work) to implementing production (I'm not sure if this set has exclusive LEGO elements, but if it does, entirely new injection molds will have to be designed and produced and the parts will have to be made) to finally producing enough sets to supply to retailers... yes. It takes a long time.

    9. Member Green Hare's Avatar
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      11-04-2007 03:25 PM #9
      Quote, originally posted by ErikGTI »
      Yes! This will give me an excuse to buy LEGO's again! Looks like VW has learned from Ferrari and their licensed stuff like the F1 sets.

      And hopefully this is the first of many licensed products to come...
      Did I miss anywhere, are they listing the size of the completed kit?
      =====
      ===== Mine: 2010 Black Golf TDI
      =====
      ===== His: 2011 Black JSW TDI
      =====

    10. 11-04-2007 03:43 PM #10
      The size of the completed kit (dimensions and part count) are not yet available, at least as far as my sources can divulge.

    11. Member vortexblue's Avatar
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      11-04-2007 03:58 PM #11
      Yesss.
      VW's and Lego's.
      If we could incorporate a 80's freestyle bike in there somehow, that would pretty much sum up how I spent my first 34 years on earth.
      [IMG]http://**********************/smile/emthup.gif[/IMG]

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      11-04-2007 03:58 PM #12
      NEK....PISS OFF

      R.I.P ALEXI

    13. 11-04-2007 04:09 PM #13
      they should market a Lego VW THING, I'm sure it'd be alot easier to design when there's no curves to the car

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      11-04-2007 04:45 PM #14
      Awesome [IMG]http://**********************/smile/emthup.gif[/IMG]

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      11-04-2007 05:02 PM #15
      This is great, my two favorites together.
      Yeah a Thing would be great, maybe even a dune buggy

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      11-04-2007 05:43 PM #16
      Quote, originally posted by Cherise@VWvortex »
      The size of the completed kit (dimensions and part count) are not yet available, at least as far as my sources can divulge.

      is it small, medium, or large? can you divulge THAT much??
      =====
      ===== Mine: 2010 Black Golf TDI
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      11-04-2007 06:32 PM #17
      Two things I love in life.. Volkswagen und Lego! Now together
      2Ø11 Candy-Weiß Golf 6 2,0 6-Gang DPF TDI BLUEMOTION Technologies™ Highline 4-Türen ▀ 2Ø11 Tornadorot Jetta 6 2,5 Highline 4-TürenØ8 Deep Blau Perleffekt Golf 5 .:R32 3,2 DSG 4-MOTION™ 3-Türen ▀ Ø8 Tornadorot Passat 3C Variant Highline 2,0 TFSIØ6 Tornadorot Golf 5 GTI 2,0 DSG TFSI 3-TürenØ2 Indigo Blau Perleffekt Passat 3BG Trendline 1,8T 4-Türen

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      11-04-2007 06:49 PM #18
      sweet!! now are they going to just produce the beetle or several other VW's?
      Laz

      Many people enjoy eating apples and oranges, but in the end they are still… just apples and oranges. The R32 is passion fruit. . Live Long and Prosper.

    19. 11-04-2007 08:00 PM #19
      I'd buy one if I could get it with a TDI.

    20. 11-04-2007 08:36 PM #20
      This is really cool! One of our my club members from Harsh Winters VW Club posted that this was on your site. I'm surprized to see how well the Water-Coolers are excepting the air-cooled Beetle model.
      Big Joe
      http://www.harshwintersvw.com

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      11-04-2007 08:38 PM #21
      you know the saying....if u build it, they will come.
      NEK....PISS OFF

      R.I.P ALEXI

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      11-04-2007 09:00 PM #22
      Wait, VW's are now shipped in individual plastic bags to be assembled by the user, then randomly lost across their parent's home?
      I forgot- and stepped on in the middle of the night during a run to the pisser?
      The above post may contain opinions, coarse language, offensive terms, spelling mistakes, and/or improper grammar. You have been warned, now, kindly EAD.

    23. 11-04-2007 09:24 PM #23

      That's cool and all, funny I have always seen vw's as LEGOS when it
      came to engine swaps, relatively easy to do, at least with the earlier models.

    24. 11-04-2007 11:45 PM #24
      this is going to be the start of a lego revolution haha...whats next?...cabby?...caddy?...MK1 MK2's? Lets hope they make more lego models!

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      11-04-2007 11:48 PM #25
      YES YES YES!!!!! I can't wait til this one comes out!
      Albert.
      Vee Dubin since 1982. I like my VWs like I like my women, factory stock.

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      11-05-2007 01:49 AM #26
      i'll take two please!

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      11-05-2007 02:37 AM #27
      Announcement: VWVortex sponsored contest to create scale-model VW cars using generic LEGO pieces
      Sound like a good idea?
      BTW whatever happened to the creative side of lego and not just building what is shown on the box? Can you even buy random lego pieces by the pound any more?

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      11-05-2007 05:23 AM #28
      Quote, originally posted by CarLuvrSD »
      I'd buy one if I could get it with a TDI.

      Definitely. Needs to be available with TDi or TSI engine, manual transmission, and optional AWD. No deal otherwise. [IMG]http://**********************/smile/emthup.gif[/IMG]
      (of course, in this case, I will get one, anyway... )
      Aung San Suu Kyi

    29. 11-05-2007 09:04 AM #29
      I really miss my LEGOS I think this is a really cool thing. [IMG]http://**********************/smile/emthup.gif[/IMG]

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      11-05-2007 09:26 AM #30
      Loved LEGOs as a kid. I would buy this to put in my living room (alongside the auto show red plastic GTI) [IMG]http://**********************/smile/emthup.gif[/IMG]
      I also post on BDFD.com

    31. 11-05-2007 09:42 AM #31
      Quote, originally posted by Elmer J Fudd »
      is it small, medium, or large? can you divulge THAT much??

      I know no more about it than what was in the press release, unfortunately. If I can find more pictures or information, I'll definitely post it. Sets designed specifically for the adult fan base, such as this one, tend to be medium to large, which is, of course, subjective. Sorry I don't have any more information.
      Quote, originally posted by phatvw »
      Announcement: VWVortex sponsored contest to create scale-model VW cars using generic LEGO pieces
      Sound like a good idea?

      I like that idea a lot!
      Quote, originally posted by phatvw »
      BTW whatever happened to the creative side of lego and not just building what is shown on the box? Can you even buy random lego pieces by the pound any more?

      Kids like themed sets. They sell well. "Random" LEGO elements are available in tubs, by the pound through LEGO and LEGO company-owned stores, and through consumer-to-consumer channels (like eBay and BrickLink). A lot of the hard-core adult fans buy sets to obtain specific pieces, and then part out the rest.

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      11-05-2007 11:26 AM #32
      So, instead of teaming up with LOTUS or some other respected ENGINEERING firm...VW teams up with LEGO???
      Seems like the marketing flacks have taken over the world.
      VW buyers don't want Legos, MP-3, Text messaging, more cross-overs talk-to-the-car bullcrap...
      What happened to 'DRIVERS WANTED'......
      Now, it's TOY WANKERS WELCOME! x47
      The feeling of immortality extends right up until the moment of impact.
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      11-05-2007 12:08 PM #33
      Quote, originally posted by sciroccohal »
      So, instead of teaming up with LOTUS or some other respected ENGINEERING firm...VW teams up with LEGO???
      Seems like the marketing flacks have taken over the world.
      VW buyers don't want Legos, MP-3, Text messaging, more cross-overs talk-to-the-car bullcrap...
      What happened to 'DRIVERS WANTED'......
      Now, it's TOY WANKERS WELCOME! x47

      does anything in today's world make you happy? Perhaps a move to Mayberry, South Carolina would be in order. You can ring Sarah with the crank phone and everything! Of course, you won't be on-line any more.
      I think that the Lego connection is great. I certainly would buy one.
      Quote Originally Posted by Boyz in da Park
      Proletariat, Bourgeoise - Everybody smellin' my potpourri...

    34. 11-05-2007 12:19 PM #34
      I’m at a complete loss is to why this is a problem. VW didn’t hand over the keys to the factory and tell LEGO to go design and build vehicles. VW and LEGO teamed up to provide a product in response to consumer demand. This is not being marketed and sold by VW, it's being sold by LEGO. Are you equally as agitated by VW Hot Wheels, Matchbox, and Revell models? What about when VW partners up with manufacturers of other consumer goods, such as guitars and bicycles? I bet the Playboy Bunny Rabbit advertisement threw you into a world of hurt.
      Many LEGO builders like this type of product. Many VW drivers like this type of product. It’s generally a win-win situation.

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      11-05-2007 01:05 PM #35
      I am soooo buying this when it comes out. And if it comes in colors, I'll buy them all and make a little beetle commune in my house somewhere.....

      and by the looks of the picture it (judging by the size of the pieces) looks like a 1:18 scale.
      -Chris-

      "Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained." — Ferdinand A. Porsche

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