When dropping a few hundred large on a sports car from Lamborghini, buyers will now be able to specify their own trim and color options through a new program that was introduced today called Ad Personam. In addition to Lamborghini's already manifold choices of colors and leathers, Lamborghini has added the option for a natural, untreated leather that is designed to discolor and gloss as it ages. Nearly thirty-five years after the introduction of MB-Tex, a nearly magical leatherette invented by the Germans that looks like new after decades of wear, the Italians install leather that allows your car to take on a patina of the unique snowflake that is your ass as it ages. Which, geopolitically speaking, sums up both countries pretty economically.
On display at Detroit are a Gallardo Spyder in Marrone Apus — the black/brown matte color originally shown on the Reventón — and a Murciélago LP640 Roadster and Coupe in Blu Cepheus, a shade of deep blue inspired by the color of polar ice. Click above for the full press release!
Modified by Jeff@motivemag at 2:36 PM 1-13-2008