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    VWVortex


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    Thread: Routan Sales Thus Far.....

    1. 12-06-2010 04:32 PM #101
      If the market continues to improve for mini-vans, which signs indicate it is, and Routan improves sales year over year, then I think it may complement the strategy that VW has for U.S. auto sales, and will stick around. VW has a goal to improve sales and if the sales hold true and they at least break even, then the Routan might be here to stay. I just hope they improve upon the model and don't just let it carry over without the same improvements that T&C gets.
      Last edited by Steveaut; 12-06-2010 at 04:36 PM.

    2. Member vwbugstuff's Avatar
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      01-05-2011 01:52 AM #102
      Routan - 1247

      Touareg - 806
      Tiguan - 2551
      Jetta Sportwagen - 2472
      Passat Wagon - 43


      Jetta - 10,523
      New Beetle - 573
      Eos - 359
      Golf - 1333
      GTI - 1069
      Passat - 179
      CC - 2712
      R32 - 0

      Total US Routan sales were 15,961, compared to 14,681 in 2009. That's an 8.7% increase.

      For 2010, the Routan outsold the Touareg (4713), the Passat (12,497), the Eos (6690), the Golf (14,531) and the GTI (13,755).

      Total Jetta sales were 123,213, New Beetle 16,537, CC 27,987 and Tiguan 20,946.

      Total US vehicle sales were 256,830, compared to 213,454 in 2009. That is a 20.3% increase.

    3. Member vwbugstuff's Avatar
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      02-03-2011 12:52 AM #103
      Routan - 892

      But that beats out January of 2010, which was 704.

      Do you guys want me to continue this thread thru 2011???

      LMK.

    4. Member luckeydoug1's Avatar
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      02-03-2011 08:48 AM #104
      Yes, please continue.

    5. 02-04-2011 08:59 AM #105
      Sure thing - thanks

    6. Member vwbugstuff's Avatar
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      03-03-2011 12:41 AM #106
      Continued by popular demand:

      Routan - 710

      Touareg - 438
      Tiguan - 2172
      Jetta Sportwagen - 2097
      Passat Wagon - 15


      Jetta - 10,494
      New Beetle - 256
      Eos - 422
      Golf - 1089
      GTI - 1383
      Passat - 56
      CC - 2329
      Last edited by vwbugstuff; 03-03-2011 at 12:48 AM.

    7. 03-04-2011 10:50 AM #107
      Hopefully sales rebound, or atleast get over a thousand units again.

    8. Member luckeydoug1's Avatar
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      03-04-2011 02:42 PM #108
      Keep in mind that the 2011s are just starting to trickle in to the dealerships so these sales are (mostly) left over 2010s. S and SEL models have been in short supply since Oct or so. You can't sell what you don't have....

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      03-04-2011 02:50 PM #109
      It seems to me that most of what is going to be on dealer lots is the SE's. That was even the case back in October when we bought, I could've had my pick of the litter for and SE.

    10. 03-07-2011 07:35 PM #110
      Quote Originally Posted by 58kafer View Post
      It seems to me that most of what is going to be on dealer lots is the SE's. That was even the case back in October when we bought, I could've had my pick of the litter for and SE.
      You know, I have a theory about that, and you might not like it. I think VW might just figure build all the lower end models to satisfy the minimum contractual requirements with Chrysler. I think they might be riding out the contract until expiration. If there is a loss to take, then why not take it on the lower end models. If someone wants to buy an SEL or Premium, they have to order it and pay sticker. Time of course will tell. But I get the feeling that VW is not satisfied with the reception that Routan has received, nor with the profit margin, if any.

      Just a thought. I could be wrong.

    11. Member VWroutanvanman's Avatar
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      03-16-2011 11:41 PM #111
      In february, VW sold 749 cars of 4 popular models, (Beetle, Eos, Passat, Passat wagon) and sold 710 Routans (as reported by vwbugstuff). Is this enough of a sale number for VW to consider continuing the Routan into 2012 and beyond? The van brings a different kind of traffic into their showrooms. Are they willing to give that up? I hope they would continue, as the styling inside and out is head and shoulders above the rest of the van market, but we would like to see a twin to the Dodge Grand Caravan R/T, maybe a Routan GLI. VW, you have a loyal following. Don't squander this extra showroom traffic by discontinuing the Routan............Anyone have last years sales totals on the Routan?

    12. Member vwbugstuff's Avatar
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      03-17-2011 01:07 AM #112
      15,961 were sold in 2010
      14,681 were sold in 2009

      My guess is that whatever VW's new "fullsize" van turns out to be, it will be based on the new Passat platform and built in Chatanooga.

    13. 03-17-2011 10:30 AM #113
      Hopefully with a TDI.

    14. Member VWroutanvanman's Avatar
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      03-17-2011 09:19 PM #114
      Thanks for those numbers. Didn't think the numbers would be so low, probably VW didn't either. If VW uses the Passat platform for the next van, then it would be much smaller than the Routan. And if the van is available with the diesel, they would have the market to themselves. Well, we'll see soon enough.

    15. Member vwbugstuff's Avatar
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      03-17-2011 09:48 PM #115
      Quote Originally Posted by VWroutanvanman View Post
      If VW uses the Passat platform for the next van, then it would be much smaller than the Routan. And if the van is available with the diesel, they would have the market to themselves. Well, we'll see soon enough.
      After seeing (and sitting in) the new Passat, there's really no reason that the van can't be about the same size as the Routan. And, I definately agree with the TDI option.

      Slightly off topic, but I spent about 5 hours in two 2011 TDI Jettas the other day. All highway driving but I was super impressed with the real world 47 miles to the gallon!!!

    16. Member VWroutanvanman's Avatar
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      03-17-2011 11:35 PM #116
      Yeah, those VW diesels are giving the hybrids a run for the money. I just don't understand why Chrysler doesn't bring their Chrysler Voyager diesel to the U.S. when they are being made in Canada now, and why VW didn't offer the diesel in the Routan. Must be a cost vs. profit thing.

      According to my rough math, VW sold 32,244 '09, '10 and '11 Routans thru February, 2011.
      Last edited by VWroutanvanman; 03-17-2011 at 11:43 PM.

    17. Member vwbugstuff's Avatar
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      04-01-2011 11:30 PM #117
      Routan - 1140

      Touareg - 486
      Tiguan - 1970
      Jetta Sportwagen - 2839
      Passat Wagon - 8

      Jetta - 14,130
      New Beetle - 500
      Eos - 636
      Golf - 1532
      GTI - 1574
      Passat - 30
      CC - 2331

      As a side note, VW announced 16,969 Jetta models sold – more than any other month in company history.
      Last edited by vwbugstuff; 04-01-2011 at 11:33 PM.

    18. Member VWroutanvanman's Avatar
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      04-01-2011 11:40 PM #118
      Pretty good increase in numbers for the Jetta. Too bad VW had to announce a recall on it. Will that kill the momentum? VW has said it wants to be number 1 in the world in sales. Remember what happened to the last company that wanted to be number 1, and toppled GM? Remember how many recalls Toyota had last year, after their quality control went in the toilet. Is VW headed in that direction also, eshewing quality for numbers? Lets all hope not.

    19. Member vwbugstuff's Avatar
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      05-05-2011 01:33 AM #119
      Routan - 935

      Touareg - 640
      Tiguan - 2791
      Jetta Sportwagen - 3050
      Passat Wagon - 0

      Jetta - 13,905
      New Beetle - 8
      Eos - 668
      Golf - 1681
      GTI - 1701
      Passat - 0
      CC - 3163

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      05-05-2011 09:37 AM #120
      I can't beleive the Tiguan #'s, I think that many have been sold by me alone. Everytime I turn my head I see one, my arm's killing me from my kids playing Punch Dub with me!

    21. Member VWroutanvanman's Avatar
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      05-05-2011 10:59 AM #121
      In 2010, VW sold over 1,000 Routans each month, except January, where they sold 704. The high month was May, with 1861 sold. In 2011, sales are behind 1200 units, so the Routan is behind 1 months worth of sales, or so. Sounds like VW has got to kick up the rebates if they want to keep up with last year. That seems to have helped last years sales quite a bit.

    22. Member vwbugstuff's Avatar
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      05-05-2011 01:08 PM #122
      I like the new Tiguan commercial:

      http://www.youtube.com/watch?v=ZIOUxxjGR8c

      The general manager at our local VW dealer told me that there is some sort of trucker's strike either in the Windsor or Detroit area, making it harder for the dealerships to get Routan's delivered.

    23. Member VWroutanvanman's Avatar
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      05-05-2011 04:06 PM #123
      Yeah, That was probably 3-4 weeks ago, when the line was shut down for a week because of a mexican camshaft shortage. At the same time, the truckers strike was also going on, but didn't impact deliveries because of the shutdown, and the strike (really wasn't a strike, the transport company demanded more money) was resolved quickly. The 2011 Routans are getting some stiff competition from the C-D pair, as they have been upgraded a lot, and the Routan not so much.

    24. Member vwbugstuff's Avatar
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      05-06-2011 01:07 AM #124
      If I were in the market, I'd still buy a Routan, cuz they look cooler....
      Especially if I could get Mango Tango......

    25. 05-06-2011 02:09 PM #125
      The only regret I have is that I wish I would have bought the SEL Premium. I was sad to lose some of the options we were accustomed to. The tough thing about the Routan so far is that it doesn't hold its value. I had hoped that buying a VW branded van would help improve the resale value down the road. So that I could buy another, next generation Routan down the road. But instead of my standard 2-3 years until trade-in, it will have to be more like 5 years. I was hopeful that I could trade up the 2010 for a 2012, but that wont happen. And for that matter, the Routan probably will be gone if VW doesn't put some money into upgrades to compete. Too bad, I do like it. Is the writing on the wall?

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