I'm just loving that Lambo is more and more embracing the crazy. This is their heritage and it's so refreshing to see the GERMANS (!) letting their wild-child be wild. Bring it on! And such a fun brand differentiator to Ferrari.
Just one more thought to add (of COURSE I hit submit on my last post before reading thru... d'oh!):
Not only do I love that team VW is doing this with the Lambo brand, but that consumers and the larger industry and press are embracing it as well. This is a loud, extreme brand, and I completely agree with what a previous poster pointed out, they are truly an exotic brand.