|Quote, originally posted by vwlarry »|
|Take a trip back to a time when German automobiles stood for something a bit more than just "cars". They set a standard, and what's more, they honored their own standards, year after year. That's what took them to the top of the heap. I think they may have forgotten what got them there in recent years, though.|
It's useful to keep in mind that buyers' expectations have changed as well. Back then, Benz didn't have many imported luxury cars that could even claim to compete with the company, whereas now, Benz is one of many. The world changed around them, you could say. These days, with everyone living on imagined wealth, getting a high end automobile is not uncommon, and with other manufacturers making sales based on the number of horsepower and gadgets, what is a company like Daimler Benz to do? I don't think they've compromised their standards, per se; I think they're doing what they must to remain competitive. When people view an ES 350 on the same level as a C300, there's only so much adherence to your own standards you can pursue.
Despite all that, they're still doing their part to maintain their reputation for excellence. Right now, for instance, I don't think any manufacturer has a car that can compete with an ABC equipped S-class.