Easy again. In one way or another, Olds, Buick, Mercury, and even Chrysler were all essentially aiming at Pontiac. When it came to setting the pace in style, performance, and desirability in the affordable upmarket class of that time, Pontiac was leading the way, hands-down. They literally went from strength to strength, year after year, from about 1959, when Pontiac really "broke out" until about the 1970 model year, when the bloom went off the rose, and they began their decline. No kidding, if you wanted a REALLY cool car in the 1960s, and didn't want a Ford or Chevy or one of the other "low-priced" models, it almost HAD to be a Pontiac. The others were also-rans.  |