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    Thread: dailyfinance.com predicts the KIA brand will disappear.

    1. Geriatric Member BRealistic's Avatar
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      06-17-2010 10:11 AM #1
      Really? I agree with the other brands on the list, but KIA?

      http://www.dailyfinance.com/investin.../?ncid=webmail

      BRANDS THAT WILL DISAPPEAR

      Kia Motors Corp.
      Kia Motors Corporation is one of the two car brands of Hyundai of South Korea. It has always been a marginal brand. Its stable mate, Hyundai USA, has a reputation for high quality cars like the Sonata and Genesis. Kia sells “low rent” cars and SUV nameplates like the Sorento and Rio. As GM and Ford have already discovered, it is expensive to maintain multiple brands and storied car names, including Pontiac, Saturn, and Mercury, are disappearing.

      Most Kia cars sell for $14,000 to $25,000. Hyundai has several cars in the same price range. Hyundai’s Sonata has quickly become one of the best-selling cars in America, and its Genesis flagship model competes with mid-sized BMWs and Mercedes. The parent company will take a page from several other global car companies and dump its weakest brand.


      See full article from DailyFinance: http://247wallst.com/2010/06/15/247-...ppear-in-2011/



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    2. Member sandiegan's Avatar
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      06-17-2010 10:16 AM #2

    3. Member Volvo_D's Avatar
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      06-17-2010 10:23 AM #3
      Lazy journalism strikes again. Did the guy do ANY research on how well KIA is doing?
      What I do for a living? This is a small part of it www.lehmanvolvo.blogspot.com ...and now, so is this: www.infinitiofmechanicsburg.blogspot.com

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      06-17-2010 10:30 AM #4
      Patrikman predicts dailyfinance.com will disappear first.
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    5. Geriatric Member SSLByron's Avatar
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      06-17-2010 10:57 AM #5
      Quote Originally Posted by patrikman View Post
      Patrikman predicts dailyfinance.com will disappear first.
      This.
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      4+ pages and at least 1 death threat in a compact-car comparison test thread - oh wait, this is TCL.

    6. Banned Fritz27's Avatar
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      06-17-2010 11:01 AM #6
      Yes, the brand new factory built in Georgia is an obvious sign that Kia is going under.

    7. Member Jordan 191's Avatar
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      06-17-2010 11:03 AM #7
      LOL. More like dailycrackhabit.com. I'm seeing Souls everywhere now; I've almost stopped noting them to myself.

    8. Senior Member .LSinLV.'s Avatar
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      06-17-2010 11:10 AM #8
      the story is full of FAIL

      this thread is full of WIN
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    9. Member Chris_V's Avatar
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      06-17-2010 11:36 AM #9
      Quote Originally Posted by patrikman View Post
      Patrikman predicts dailyfinance.com will disappear first.
      Actually, it's just a set of excerpts from an article by Douglas A. McIntyre at 24/7 Wall Street..

      http://247wallst.com/2010/06/15/247-...ppear-in-2011/

      24/7 Wall St. regularly compiles a report of brands that are likely to disappear in the near-term. Last April, and again in December, we published our findings. Usually, it would take a full year before such a list could be compiled again. However, the current economic climate has accelerated this process and a majority of the brands on the first two lists are either gone, have been acquired, or have filed for bankruptcy. Last April, 24/7 Wall St. identified twelve brands that our analysis showed would disappear, including Saturn, Borders, Palm, AIG and Eddie Bauer.

      We also accurately identified brands that would disappear in our December list.
      Still don't think they know what they are talking about with Kia, however.
      I love cars, but the problem is they are like schroedinger's hobby. They're always in a quantum superstate of being both awesome and a huge waste of time and money... until observation momentarily forces them into one state or another.

    10. Member sdpauly's Avatar
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      06-17-2010 11:38 AM #10
      ...in other news, there is a Kia that costs $25k?? And people actually buy them?
      "Every normal man must be tempted at times to spit on his hands, hoist the black flag, and begin to slit throats." -H. L. Mencken

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    11. Member sandiegan's Avatar
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      06-17-2010 11:39 AM #11
      Quote Originally Posted by sdpauly View Post
      ...in other news, there is a Kia that costs $25k?? And people actually buy them?
      Selling them in droves

    12. 06-17-2010 11:40 AM #12
      Quote Originally Posted by article
      As GM ... already discovered, it is expensive to maintain multiple brands and storied car names, including Pontiac, Saturn, and Mercury, are disappearing.
      Since joining forces, Hyundai/Kia have apparently adopted a simple strategy: Kia will be the lower cost value brand, allowing Hyundai to move slightly upmarket and offer more sophistication, luxury, etc. This is pretty easy to do when you're only dealing with two car brands--witness Honda/Acura, Toyota/Lexus, etc--and it can make solid sense to the typical consumer.

      Then there is GM. Back in the day, they thought it would be swell to make one platform/model and then spinoff five or six different versions of it--Chevy, Olds, Pontiac, Buick, Cadillac, Saturn, Saab, GMC. There was so little differentiation from brand to brand, most consumers couldn't see the point.

      Kia isn't going anywhere.
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    13. Banned Fritz27's Avatar
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      06-17-2010 11:40 AM #13
      Quote Originally Posted by sdpauly View Post
      ...in other news, there is a Kia that costs $25k?? And people actually buy them?
      Says the guy that bought a 1-Series.

      Have you ever looked at your car?

    14. Member oloniccolo's Avatar
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      06-17-2010 12:26 PM #14
      Quote Originally Posted by Fritz27 View Post
      Says the guy that bought a 1-Series.

      Have you ever looked at your car?
      hehehehhe

      i like kia, and they arent going anywhere but up

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      06-17-2010 12:29 PM #15
      Quote Originally Posted by Fritz27 View Post
      Says the guy that bought a 1-Series.

      Have you ever looked at your car?
      Hey now, be nice, maybe he likes cheap plastic interiors.

    16. Moderator the brit's Avatar
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      06-17-2010 12:29 PM #16
      I (not so) secretly dream of owning a Kia Sedona.
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    17. Senior Member PowerDubs's Avatar
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      06-17-2010 12:46 PM #17
      haha.. cheap plastic interiors.

      My brother in law got rid of his Passat for a BMW X3 that the wife talked him into.. and the first thing I did when I got in it was stroke the dash and say to him "WTF is this ****? Nice Kia".

      He has had it now for over a year and readily admits he liked the Passat better and misses it.


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      06-17-2010 12:51 PM #18
      I doubt they'll disappear, but they really don't need to be in existence. Kia is probably the only brand I wouldn't buy a car from just because of the name. The name and the Kia logo on the grille are extremely undesirable in my opinion. I know I should be past the point of caring about a brand name, and for the most part I don't, but Kia is the one brand that absolutely turns me off to the point where I wouldn't consider buying a car from them. I'd happily buy a Suzuki, Hyundai, even a Daewoo (if they were still on sale) if they made a car I liked, but I really can't see myself willingly purchasing a Kia

      Not to mention that they don't have very many (any?) offerings that aren't also offered by Hyundai.

    19. Member Harpoon's Avatar
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      06-17-2010 12:57 PM #19
      Quote Originally Posted by the brit View Post
      I (not so) secretly dream of owning a Kia Forte Koup.

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      06-17-2010 12:58 PM #20
      Is that really the plan for Hyundai/Kia? I don't see it being at all like the Toyota/Lexus relationship. It seems more like two mass market brands (Honda/VW), with one brand selling a handful of higher priced cars. Other than that, I don't think anyone views Hyundai as the "Lexus" of the Hyundai/Kia marriage. There are still plenty of products in Hyundai's line-up that overlap Kia's pricing. And Kia is also due to get a version of the Genesis sedan. Overall, I doubt if the Kia brand is going anywhere, anytime soon.

      Quote Originally Posted by TurboMinivan View Post
      Since joining forces, Hyundai/Kia have apparently adopted a simple strategy: Kia will be the lower cost value brand, allowing Hyundai to move slightly upmarket and offer more sophistication, luxury, etc. This is pretty easy to do when you're only dealing with two car brands--witness Honda/Acura, Toyota/Lexus, etc--and it can make solid sense to the typical consumer.

      Then there is GM. Back in the day, they thought it would be swell to make one platform/model and then spinoff five or six different versions of it--Chevy, Olds, Pontiac, Buick, Cadillac, Saturn, Saab, GMC. There was so little differentiation from brand to brand, most consumers couldn't see the point.

      Kia isn't going anywhere.

    21. Member 200HP4dr's Avatar
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      06-17-2010 01:20 PM #21
      Quote Originally Posted by thetopdog View Post
      I know I should be past the point of caring about a brand name, and for the most part I don't, but Kia is the one brand that absolutely turns me off to the point where I wouldn't consider buying a car from them. I'd happily buy a Suzuki, Hyundai, even a Daewoo (if they were still on sale) if they made a car I liked, but I really can't see myself willingly purchasing a Kia

      Not to mention that they don't have very many (any?) offerings that aren't also offered by Hyundai.
      You would buy a Daewoo? Those cars were the crappiest of the crappy. A Kia is a Hyundai, and if you can't see past the badge on the grille, then it's your loss. What do they call it when someone chooses to remain ignorant even when given the opportunity not to? I'll let you figure that out.

      Chris

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      06-17-2010 01:26 PM #22
      why would any car company follow the model of an american car company? thats just asking for failure.

    23. Member sdpauly's Avatar
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      06-17-2010 01:32 PM #23
      Quote Originally Posted by Fritz27 View Post
      Says the guy that bought a 1-Series.

      Have you ever looked at your car?
      really? have you ever been near a 1 series? like a Kia? LMAO!!!! Good one.





      ^^yeah, those sure look the same to me.
      Last edited by sdpauly; 06-17-2010 at 01:36 PM.
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      06-17-2010 01:33 PM #24
      Quote Originally Posted by whitejeep1989 View Post
      Is that really the plan for Hyundai/Kia? I don't see it being at all like the Toyota/Lexus relationship. It seems more like two mass market brands (Honda/VW), with one brand selling a handful of higher priced cars. Other than that, I don't think anyone views Hyundai as the "Lexus" of the Hyundai/Kia marriage. There are still plenty of products in Hyundai's line-up that overlap Kia's pricing. And Kia is also due to get a version of the Genesis sedan. Overall, I doubt if the Kia brand is going anywhere, anytime soon.
      More like Chev/Buick or Dodge/Chrysler than Toyota/Lexus, but I think there is a definite distinction between the two companies that they are trying to develop.

      Kia is at something like 18 months of consecutive sales growth in Canada. I don't think they're going anywhere. The world is a lot bigger than just the US, and I imagine they're even doing well there.

    25. 06-17-2010 01:34 PM #25
      Finance companies/blogs should stick to what they'd do best, let the automotive folks take care of their own field. Thanks!

    26. 06-17-2010 01:36 PM #26
      Quote Originally Posted by sdpauly View Post
      really? have you ever been near a 1 series? like a Kia? LMAO!!!! Good one.
      I think the better question would be, have you been near a Kia lately?
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      Quote Originally Posted by Fritz27 View Post
      I was more annoyed with the implication of being a Browns fan.

    27. 06-17-2010 01:38 PM #27
      Someone was on a deadline. Uhhhh, Kia sucks, right? Yeah, I'll write about that.

    28. 06-17-2010 01:44 PM #28
      lol that wall street thing also sais palm is going byebye.. That is BS PALM just released 2 brand new phones for sprint pcs

    29. Banned Fritz27's Avatar
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      06-17-2010 01:46 PM #29
      I just think the 1-series is ugly. The front end is ugly, the proportions are wacky, the side skirts make me angry. The interior is more than acceptable. I'm far from a dashstroker. I drive an American car that's 10 years old.

    30. Member chamster's Avatar
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      06-17-2010 01:49 PM #30
      dailyfinance.com is owned by AOL? Anyone notice this irony?
      -- Senna didn't need downforce, the weight of his balls pushed the car down.

    31. 06-17-2010 02:03 PM #31
      they must never looked at kia's sales chart in last couple of years. and wait till new Optima gets here. it will double triple current optima sales.

    32. Member jetta2.8's Avatar
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      06-17-2010 02:12 PM #32
      I dint think they will be missed much. Not by me anyway.

    33. 06-17-2010 02:32 PM #33
      Quote Originally Posted by sdpauly View Post
      really? have you ever been near a 1 series? like a Kia? LMAO!!!! Good one.





      ^^yeah, those sure look the same to me.
      You chose the cheapest and oldest Kia model to compare? How about try their new upscale options?




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      06-17-2010 02:50 PM #34
      As GM and Ford have already discovered, it is expensive to maintain multiple brands
      this part makes me laugh.
      have they not heard of acura/honda, lexus/toyota, infinity/nissan, or the VW empire?? seems to me that some companies can do it.

      the problem with gm and ford, is they tried to own everyone.
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      06-17-2010 02:59 PM #35
      It is also fair to note that Ford, GM, and Chrysler's multi brand strategies were highly effective for most of the 20th Century. By the early 1970s, as the foreign competition increased, the domestic 3 probably should have considered jettisoning brands, but even so, a 50+ year run of unparalleled success is nothing to easily dismiss.


      Quote Originally Posted by dunhamjr View Post
      this part makes me laugh.
      have they not heard of acura/honda, lexus/toyota, infinity/nissan, or the VW empire?? seems to me that some companies can do it.

      the problem with gm and ford, is they tried to own everyone.

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