Fleet Manager ABS Audi - VW
Audi of Mississauga - Bramgate VW
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The more I look at pictures and think about this car, the more I realize it really doesn't look right without the LED tail lights. I can understand not including the Recaro seats, DSG or 2-door as they are much more costlier decisions. The LED tail lights on the other hand only cost $750 retail, from non-dealership sources. If you offset that with the cost of the non-LED lights, the difference really can't be more than $400.
In Canada, we do not have to obtain U.S. Department of Transporation (DOT) approval for lights. According to Transport Canada's Motor Vehicle Safety Regulations (C.R.C., c. 1038)
Lighting System and Retroreflective Devices (Standard 108):
Last I checked, Germany participates in the ECE standards and Volkswagen is a member of SAE (please correct me if I'm wrong).(5) All the information regarding every type of bulb and every type of sealed beam lamp used in lighting equipment required by this section shall be
(a) specified for the type of bulb or sealed beam lamp in
(i) a standard or recommended practice issued by the SAE,
(ii) a regulation issued by the ECE, or
(iii) a standard issued by the International Electrotechnical Commission (IEC); or
(b) provided by the vehicle manufacturer to the Minister, at the Minister’s request.
I know our allotment of 500 cars in Canada is largely dependent on VWoA, but here is where I am asking that you as a Sales Agent/Dealership step up and do something for your loyal customers. Please speak up on our behalf and help bring over the LED tail lights.
If you can not make the LED tails a standard option, I would kindly ask that you give it to us Canadian customers as an upgrade option at a reasonable price to cover difference in cost and labour (i.e. $300-$400). You can keep the non-LED tail lights and use them for Golf/GTI cars and I'm sure the LED tail lights you don't upgrade to Golf R buyers will easily be purchased by other GTI owners.
As a professional who has worked in the loyalty marketing industry for several years, I can not stress enough the importance of customer engagement. It is very difficult to build but should be easy to maintain. This is one of those decisions that can damage customer engagement. Please don't make that mistake because of US regulations.
I know I should be patient and wait for official specifications to be released. However, I feel that if I do not speak up in time, I will lose the window of opportunity for Volkwagen Canada dealers to act on our behalf. I fear it may already be too late.
To everyone on a waiting list, please email this to your VW dealer. Even if the LED tail lights won't change your purchase decision, you should still have a choice on something that would equate to roughly 1% of the Golf R's cost.
LED Tails are getting cheaper and more available as we wait
By the time the cars arrive Im sure you will be able to buy OEM plug and play for around $500
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I also think by emailing your dealer will really do nothing at all. hopefully VWOC is following these forums
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You're right, emailing the dealer may do nothing. But we're their direct customers, so they have to communicate with us. If we aren't satisfied, it'll impact the dealers more than VWoC. Therefore, putting pressure on the dealers to speak on our behalf may be more impactful than us sending emails to a generic VWoC email address. Personally, I'm doing both.
PS. My source indicates that there are only 300 coming to Canada, but that's semantics. 300 or 500 - it's not a whole lot either way.
Hmm interesting about the 300, I thought it had been confirmed at 500...either way I am pretty sure it's a done deal for me.
I would think if enough of the orders from Canada would be willing to pay the difference on the LED's you would think VWoC would make it so.
These 2 pics were taken with an Iphone this morning at a local dealership (South Center Fine Cars). A car carrier was on it's way from Whistler (where they had some sort of dealer sponsored display of upcoming new VW models). This carrier is headed east for some other function. It had to stop at the dealership to load up a vehicle that they needed to take with them back east. It is believed that this collection of new VWs is going to travel around Canada for a while showing these things at various events.
The person who took the pictures was about to climb up onto the carrier to take more but the driver of the transport was loaded up and was about roll out.
We talked a little about the 2012 models that the US will be getting a few months before we get our 2013 models. There has been some talk about the rear LED tail lights not being put on the 2012 cars, however, since ours will be the 2013 model, we can't simply assume that this will be the case. LED tail lights is not necessarily ruled out for us. Even though it's only a few months difference, one model year may allow for some changes. After all, a lot of cars on the road today have LED tail lights as stock. The Americans think it's something to do with their regulations governing such tail lights.
Does anyone know of an example where a Canadian model vehicle has LED taillights but US model doesn't? I wouldn't expect VW to make 500 units for Canada a slightly different spec than the US, but maybe it's easier for them since the rest of the world has LED taillights?
That particular car is a German-spec unit that was shipped here for display at the Canadian national dealer meeting in Whistler this past week. It was made clear to us at the meeting that this vehicle included certain items that were available in Europe but would not be a part of the Canadian specifications for the Golf R. This includes the 19" wheel package and the LED taillights.