“We’re about to confirm that we’ve cancelled the Q3,” Joseph, Audi AG’s German PR representative says to me with a smile as I walk past him and into the frigid morning air in the Quebec back country.
He pauses, waiting for my morning din to crack and for me to respond.
“Really?” I ask quizzically.
“Yes, we’ve decided to instead build this,” he replies, grinning and nodding off to my left where I see a rather unassuming little Jeep-like vehicle looking like it stepped right out of a 1960s Davos ski advertisement. Its bright khaki paint looks almost vibrant yellow against an overwhelmingly white snowy backdrop and its white canvas top looks anything but army.