I think the vehicle isn't bad, but it just makes me so when manufacturers try to pass something off as something that it isn't. Call it the "Up! Plus!" or something like that, just don't call it a Bulli or Microbus when it's not even close to the size and layout.
I feel the same way about Mercedes and the CLS, etc. and these "4-door coupé" things. "Coupé" has more to do with two doors than a low-slug swoopy roofline. All fine cars (CLS, Passat CC, Sonata, etc.) but don't for a minute call them anything "coupé".