Thanks for all the information guys.
So far I'm averaging 10.4 L / 100 KM (that's 22.6 mpg) - with a combo city / hwy; that's well worse than rate assumed by VW.
I guess it's time to consider a few minor mods to get that under control.
I will certainly look into a K+N filter and possibly a short ram intake.
Would chipping the car void the VW warranty (pre-owned warranty - 2 yrs, 40,000 km)? Which chip do you guys recommend? My local mechanic will have to be doing all the work as I don't have a space where I can work on this car (live in a condo).
In the future, I will look into better tires as I go to a lower-profile summer tire/wheel combo and probably lowering it to improve the ride / profile.
Thanks again - keep the advice coming!