- Why won't [insert manufacturer] sell this [insert sub compact] in the US? Totally unfair, they would sell bucket loads, especially with a diesel and a manual box.
Car introduced at a price that allows for a profit
- Jesus man, its hella expensive, this car should have been like [insert cost price - 40%]. why would I buy this over [insert larger economy car]? I just don't get it. Another screw up by [insert manufacturer]
Like most things, cars have a fixed cost (absolute basics for a car) and the variable costs (size, equipment, quality, spec etc). TCL seems to think if you reduce the size of the car by 20%, you reduce the price by that or more. Its bollocks. You can only get the base cost down so much before you have to go to mad steps. The Tata Nano is proof of this - to get it so cheap it has no bootlid, for gods sake. The Citroen C1 has a tailgate that IS the rear window and the parcel shelf is held by one string.
Its impossible for an IQ to be half the price of a slightly larger rival simply because its half the size.