I did not know that. So, they sell both Crowns and Camrys. A little redundant in names.Camry -- which is the Anglicized spelling of "kanmuri," meaning "crown" in Japanese ...
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1S6PCMhph
TOKYO (Bloomberg) -- Toyota Motor Corp., to make its earnings target this year, needs the new Camry to wrest back market share from Hyundai Motor Co.'s Sonata sedan.
The Camry, the best-selling car in the U.S., has lost ground to the Sonata, with Hyundai raising its U.S. output and surpassing the Camry in May for the first time.
"Sonata became a very honorable contender in the market," Yoshimi Inaba, Toyota's North American chairman, said in a July 12 interview. "We do have good respect for the model, and the sales figures show it's increasing quite a bit."
U.S. sales of Camry last year dropped 31 percent to 327,804 compared with deliveries in 2007, Toyota's best-ever year, while Honda Motor Corp.'s Accord sales also dropped 28 percent to 282,530 in the period.
Both models are approaching the end of their current product cycles.
Sales of the Sonata, revamped in January 2010, surged 35 percent to 196,623 last year. The 2011 Sonata's overall design quality is rated "among the best" by J.D. Power & Associates and earned a "Top Safety Pick" award from the Insurance Institute for Highway Safety.
Until a few years ago, Toyota's Camry and Honda's Accord "defined" the midsize segment in the U.S. for at least a decade, said Jeremy Anwyl, CEO of auto researcher Edmunds.com in Santa Monica, Calif.
"But Hyundai has really stepped up their game, and Toyota's been paying attention."
The next version of the Camry will have a more contemporary design and improved performance and handling, President Akio Toyoda told U.S. dealers last month in Las Vegas.
The new model will go on sale in the latter part of the year. Toyota's current Camry, last refreshed in March 2006, gets up to 32 miles per gallon in highway driving in the U.S., compared with the Sonata's 35 mpg and Honda's 34 mpg.
With Hyundai's improvements in design and fuel efficiency, sales of the Sonata have jumped 29 percent to 115,014 units this year through June, while the Camry has dropped 4.4 percent to 147,469 in the U.S.
Restricted output after the March 11 earthquake in Japan has also contributed to the decline in Camry sales.
Camry vs Sonata
Hyundai didn't have to slow production after the quake because its Japan-based suppliers' plants aren't located in the affected areas, according to the company.
As a result, Sonata outsold Camry in May for the first time, according to Edmunds.com.
While both the Sonata and Camry sold in the U.S. are built locally, the weak Korean currency relative to the dollar benefits Hyundai when it repatriates profits.
The yen, on the other hand, has hurt Toyota by gaining about 10 percent over the past year. The Japanese currency this week climbed to as high as 78.50 yen per dollar, the strongest since March 17.
The 2011 Camry is currently priced from $20,195, compared with the Sonata's $19,395 starting price tag.
Camry -- which is the Anglicized spelling of "kanmuri," meaning "crown" in Japanese -- accounted for about a fifth of U.S. sales at Toyota last year.
Defending its lead will be more difficult given stiffer competition from Hyundai, Ford Motor Co., and an "ambitious" Volkswagen AG, said Tadashi Usui, an analyst at Moody's K.K. in Tokyo.
Sales of Ford's Fusion sedan have jumped 18 percent this year through June, outselling the Accord. Volkswagen, aiming to topple Toyota as the world's biggest carmaker by 2018, will start selling a Tennessee-built Passat sedan as early as September.
"I'm not necessarily optimistic that the new Camry will help Toyota regain market share," Usui said. With a drop in demand for pick-up trucks, Toyota is more dependent now on its best-selling Camry, along with Lexus luxury models to boost earnings, he said.
Moody's Investors Service lowered its debt rating on Toyota in June, putting it below Japan's sovereign grade for the first time, citing the automaker's weakened ability to restore previous profit levels.
Toyota expects to earn 280 billion yen ($3.52 billion) in net income this fiscal year, compared with 1.7 trillion yen in the year ended March 2008.
Helped by the new Camry, Toyota's market share will rise to 15 percent in the six months ending in December, from 12.8 percent in the first half of the year, according to consulting company IHS Automotive, based in Englewood, Colo.
Still, Toyota's share will stagnate at that level over the next three years because of strong competition, said IHS analyst Masatoshi Nishimoto in Tokyo. "Toyota will not recover its 16-17 percent market share from before the financial crisis," he said.
Honda, which will likely introduce its updated Accord sedan next year, will also remain at about 11 percent market share through 2014, slightly up from 10.6 percent last year, according to IHS.
Hyundai, including affiliate Kia Motors Corp., will rise to at least 8.5 percent in the period, from 7.7 percent in 2010.
"We recognize that the Korean models are very competitive because of their good quality and affordable price," said Keitaro Yamamoto, a spokesman for Honda in Tokyo. "Before, it was Accord versus Camry, but it's definitely becoming Accord versus Camry versus Sonata."
While analysts cite Hyundai's improvements in styling as a factor for its growth, design may not be as important as performance.
"People buying a Camry aren't looking to make a statement," Anwyl said. "They're looking for dependability."
The new Camry is Toyota's first major full-model change since last year's recalls of more than 10 million vehicles for flaws linked to unintended acceleration.
Following the recalls, Toyoda formed a global quality committee to tackle defects. In the U.S., the carmaker hired additional engineers at its technical center in Ann Arbor, Mich., giving the facility a bigger role in developing models for the American market.
"If there are any lingering concerns on Toyota's vehicle safety, this is a good opportunity to close that chapter," Anwyl said.
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1S6PL1Gum
if their new camry is a reskin of their old camry good luck
Tiguan Mats & Roof Rack For Sale! http://forums.vwvortex.com/showthread.php?5387887-VW-Tiguan-Mats-amp-Roof-Rack!-(Brooklyn-NYC) GTI Monster Mats & Gorilla Liner for Sale! http://forums.vwvortex.com/showthread.php?5387885-FS-MKV-GTI-Monster-Mats-amp-Gorilla-Trunk-Liner
I just spent 4000 miles in a 2011 Sonata and I have to say that it is a damn nice car. It was a rental, so nothing special and the base model at ~$21000 and I would buy one if I needed a 4 door sedan. Its a very nice place to be and with an average speed of 67 mph (speedo touched 90 mph cruise several times) over the 4000 miles, it still pulled 34 mpg average. Very very nice place to be. More than enough room for 6'4" me, good room in the back seat and a ton of room in the trunk. I understand that the styling is hit or miss but it grew on me. The best part is that it is not boring looking. the Camry and Accord put me to sleep. At the price, the Sonata crushes the CamCords.
You think you hate it now. Wait til you drive it.
I sure as hell hope that Toyota doesn't something about the interior on the new Camry.
"Of course that's just my opinion; I could be wrong."
Originally Posted by The Igneous FactionOriginally Posted by WhistlerYOW
The only real difference between the Camry and the Sonata is the styling . Although it appears that the fairly good hyundai reliability may be suffering of late after all low prices mean they have to cut costs somewhere.
I've been able to drive Hyundai twins the Sonata and the Optima, and while they are nice family sedans I don't really see them as being any better than the typical Camry or Accord at all. I also found the front seats in the Hyundai twins to be very uncomfortable as the seat backs pushed against my spine in an unnatural way.
I think most of the Hyundai hype is just that hype perpetuated by a very effective marketing campaign which is fine but in the end I think the consumer will start to realize that Hyundai/Kia is just a copy of the better original Toyota.
I think Toyota will regain its top spot in the minds of consumers in the near future.
The styling is original, the interior is much better than the Camry as is the fit and finish. The Camry has stiff, fuzz covered cardboard interior whereas the Sonatas just feels better and softer. My only gripe is the transmission and its sometimes being unwilling to downshift. Just not quick enough.
Last edited by MCTB; 07-14-2011 at 03:04 PM.
You think you hate it now. Wait til you drive it.
I'm not a big fan of the styling of either Hyundai product, although the Sonata looks like a roadside crack head hooker in a seedy part of town. The Optima is the fat less made up partner that attracts the family man.
On topic, the days of pure domination in the segment by the Accord and the Camry is likely over (a good run of a decade plus??), after a slew of excellent product releases from various mfrgs across the field that had started a few years ago. At the end of the day, everyone wins.
Strangely I'm looking forward to the new Camry and a potential (?) re-crowning.
Generally speaking Camry and Sonata owners make rational decisions driven by practicality and numbers, as outlined in their consumer report subscriptions...
Supplier delivery notwithstanding, a cheaper price tag for better gas mileage is a no brainer to this type of buyer.
Neither car will ever be my cup of tea but I'll watch from the sidelines...
19-- Willys Jeep * 1989 Cadillac STS * 1991 Ford Escort GT * 1995 Dodge Neon Sport * 1997 Honda Civic EX * 1997 BMW 528i * 1998 Honda CR-V EX * 1999 Acura 3.2 TL * 2000 VW Golf GLS 1.8T * 2001 Land Rover Range Rover 4.6 SE * 2002 VW Passat GLS 1.8T * 2002 Honda Civic EX * 2006 Lexus GS430 * 2006 Honda Pilot EX-L * 2007 Mitsubishi Outlander XLS * 2009 Hyundai Genesis 3.8 * 2010 Kia Forte Koup SX * 2011 Hyundai Sonata SE * 2013 Honda Accord Sport
You know if I made crap cars for 30 years and I watched the other guys, hired their ex employees, use their methods then finally make some good cars with some good styling which are finally well received, I'd be humble. I wouldn't crap all over the other guys who led the way all these years.
No offense but if it makes a Hyundai/Kia fan happy to crap on the Camry or others in this class, well they are all $199 a month family sedans. They are all bread and butter vehicles and all pretty damn closely matched.
And sorry the new Sonata/Optima with the base wheels looks horrid, they severely need the 18" wheels to help with the looks, they are big cars.
Really is odd, reminds me of when I see things like a Caravan and a Sedona race.
Competition is good and we are in an era where damn near ever car sold is good and clearly is vastly improved. I have a 2010 Versa rental right now and I wanted to hate it but shoot, its FAR BETTER than any econo car 10-20 years ago. Its not even close.
Even if the Sonata was that much better than its competitors (which it isn't; better in some respects, worse in others) - it wouldn't be able to get to the no.1 slot due to capacity issues.
W/ the new Camry, I'd suspect that it will retake the no.1 spot, but not w/ the lead that it once had, and every once in a while, the new Malibu could take the monthly sales crown.
It will pretty much be the same thing for the new Civic once the supply issue is ironed out.
Once Toyota goes back to making some fun cars (after a couple decades absence) and doesn't cost cut so much that the interiors look like crap (which it appears, Toyota has done w/ the new models), then we'll see auto enthusiasts giving respect to Toyota once again (maybe then, all the auto publications will stop making snide comments about Toyota's lineup).
Last edited by CP1; 07-14-2011 at 07:30 PM.
Why you wouldn’t (buy an Optima SX):
Because you have your eyes on the Frigidaire Limited Edition Camry that you saw last weekend at the neighborhood Autoplex.
If Toyota can improve on these while keeping the ride fairly comfortable they just may attract more buyers away from other brands.
It sounds crazy but could this new Camry be a slightly better drivers car? Hopefully so. That alone would help the Camry take more buyers away from the mundane handling Sonata and Optima.
Isn't it amazing that after 30 years they have an iota of styling and they want to bash everyone and everything for not going that road. Its really low class to somehow suddenly look down on people b/c they might prefer something with less style, mind you for 30 years they made the beigest and some of the ugliest or most copycat cars on the planet. The products speak for themselves, the numbers speak for themselves. We are all well aware of Hyundai/Kia's emergence. Sadly there is a growing group here holding hands to bash Toyota, the very brand it copied more than anyone.
Sad really. I have a feeling the Camry is going to go down the route of the current A8 or last XJ, cars that were brilliant in regards to their interiors, features and engineering but they didn't stray far from the previous model in regards to styling.
Got to ignore some of the wanksters. Going to the dealership and never buying nothing but commenting on ever damn car/brand/thread here.