Costco, the membership warehouse-club chain, is getting rid of its electric vehicle chargers in its parking lots because it says customers aren't using them.
The chain was an early leader in offering electric-vehicle charging to customers, setting an example followed by other retailers, including Best Buy and Walgreen.
By 2006, Costco had installed 90 chargers at 64 stores, mostly in California but also some in Arizona, New York and Georgia.
Charge no more: An E.V. charging station at Costco store in Rohnert Park in California
Even after General Motors crushed its EV1 battery cars, the Costco chargers stayed in place.
Yet just as plug-in cars like the Nissan Leaf and Chevrolet Volt enter the market, Costco is taking its chargers out of the ground.
Dennis Hoover, the general manager for Costco in northern California, said: 'We were early supporters of electric cars, going back as far as 15 years.
'But nobody ever uses them. At our Folsom store, the manager said he hadn’t seen anybody using the E.V. charging in a full year.
'At our store in Vacaville, where we had six chargers, one person plugged in once a week.'
Mr Hoover added that E.V. charging was 'very inefficient and not productive' for the retailer.
He said: 'The bottom line is that there are a lot of other ways to be green.
'We have five million members in the region, and just a handful of people are using these devices.'
Plug In America, the California-based E.V. advocacy group, contends that the stations do get used, and is campaigning to save them, the New York Times reports.
The group asserts that some of the units have been delivering free electricity to loyal E.V. owners for a decade or more, and that people regularly plug in.
Sign of the times: Costco were frontrunners in offering customers with electric vehicles the chance to use the chargers, but now the company there is no demand
The group says that the Costco chargers are invaluable for owners of Toyota’s older RAV4 electrics, many of which are still on the road in California.
But the actor Ed Begley Jr., a long-time environmentalist and RAV4 owner, said in an e-mail that some of the Costco chargers around Los Angeles stopped working years ago.
The Costco outlets are also outdated by current standards, but a state-supported programme stands ready to upgrade them at no cost to Costco.
That was one impetus for a $2.3 million programme supported by the California Energy Commission and overseen by the charging companies Clipper Creek and EV Connect, which would have 600 to 650 so-called legacy E.V. chargers upgraded.
According to Will Barrett, a Clipper Creek programme manager, 30 new chargers have been installed since the programme began in July.
Mr Barrett said that Costco decided not to participate in the state programme.
Mr Hoover said the company was aware of the state-funded upgrade programme, but did not see a compelling reason to take advantage of it.
'Why should we have anybody spend money on a programme that nobody’s thought through?' he said.
'We know for a fact that many of the Costco chargers are used on a regular basis,' said Tom Saxton, a computer programmer from Washington State, who drives a RAV4 E.V. and serves on the board of Plug In America.
'And because thousands of new electric vehicles are hitting the road, the chargers are going to be even more in demand. And people are charging while they shop.'
Plug In America said that more than 900 people had sent e-mails to James D. Sinegal, the co-founder and chief executive of Costco, urging him to reconsider.
The group said it had worked to persuade at least one California store, located in Rohnert Park in Sonoma County, to keep its chargers.
But Mr Hoover said that the situation there had been 'reviewed.'
The bottom line: “We will be taking them out there, too,” he said.