If you walk around the support paddock at Circuit de la Sarthe in France – site of the 24hrs of LeMans and ask the directors of the perspective manufacturers racing programs- “why do you race?” You will hear something along the lines of; technology developed in our motor sport program has a direct trickle down effect on our street cars of tomorrow. You will be hard pressed to find a manufacturer to echo these sentiments louder than Audi who has won the 24 hrs 10 times in the last 12 years. Today, at your local Audi dealer you will see acronyms such as FSI, TDI, LED etc. – these have all been developed and honed by Audi Sport for specific use in the cars we see on the road today. The tie between the track and the street is unmistakable for the four ringed marque – so in the latest edition of Project Glut S5 build…let's drive that ideal home further – this time with BBS and Michelin, two companies with the same motorsport centric vision.