November 23, 2011 (Opelika, AL) - APR Motorsport is proud to announce that it will become the first team to compete in the GRAND-AM Rolex Sports Car Series with the Audi R8 LMS, when the team takes the green flag for January's 50th Rolex 24 at Daytona on January 28, 2012 - and, hopefully, is first to the checkered flag on January 29.
Passion for the Audi brand runs deep at APR. Stephen Hooks, President and CEO of APR, was an aspiring driver and Audi enthusiast who raced Audis in the Motorola Cup - the predecessor to GRAND-AM. After leaving his driving ambitions to build APR into the largest aftermarket and motorsport company for Audis worldwide, Hooks returned to competition as a principal in APR Motorsport. The team was the first to race Audi's newest and hottest sedan, the B8 model generation Audi S4, in the GRAND-AM Continental Tire Sports Car Challenge. Being the first team to field the R8 LMS in North America is a natural progression for APR Motorsport.