I agree. I paid $23k for mine as well and purchased it strictly for good quality with a very attractive price tag. However, if I had been in the market for a $30k car, I would have easily considered an A4 or BMW 328.
I'm curious as well.
2.0T fronttrak is ~$32k
2.0T quattro is ~$33k
let's say the average A4 is $35-$36k
(by the way, a NEW 2012 optionless A6 can be had for $40k after discount).
My Passat was $23k. If I was in the market for a $30k+ car, I would've looked elsewhere.
It's a great car, but for that price you can get quattro, LED tails, HIDs (all the things we complain about here), not to mention brand cache.
I'm not questioning anyone's car choice, but just curious.
I didn't want to pay over 32k for a car. If money was no option I would have looked at the A6 instead, just on size alone. But of course it's out of my price range. Besides, whatever car I was going to get, needed to have navigation, premium audio and sunroof. Not sure what the price would be if you option an A4 up. Also quattro, LED tails, and HIDs was not necessary to me. It's something that I would enjoy having, but never "needed" to have.
Now if someone was willing to sell me an A6 optioned up like an SEL Passat for the same price, I would go for the Audi just on brand alone. But brand alone doesn't matter when you're talking about a budget.
CURRENT: 2012 VW Passat 2.5 SEL Premium
PREVIOUS: 2009 VW Tiguan SE
PREVIOUS: 2006 VW Passat 2.0T
PREVIOUS: 1997 Oldsmobile Achieva
Size and fuel economy.
The 3 is all new for 2012 but wasn't available when i purchased. Back seat is too small.
I wanted to try the TDI, considered A3 but need more room.
Like the A4 but wanted to control cost because my wife will be getting a Q5/7 or A6 and we need a car that we can pass to my daughter in a few years. She's already a diva an Audi or BMW first car isn't a good idea there. If i were to go any higher in price I would have gone with the Genesis.
Your question is valid as I asked myself the same along the way.
An A4 with all the same options like the TDI SEL ($33K) or V6 SEL ($34K) will get to the $42K.
An A6 will be around the $52K and room and space will not be the same as the B7.
328 is too small and it was $45k with the same option than the SEL...
I think for what what we paid for we got a hell of a car with a lot of room and MPG are awesome on the TDI..
2004 VW Touareg V6 - Traded for the 2006
2006 VW Touareg V6 - Traded for the Tiguan
2009 VW 2.0T Jetta Wolfsburg - traded for the Passat
2012 VW Tiguan 2.0 TSI SEL Premium Nav
2012 VW Passat TDI SEL Premium w/rear lid spoiler
TDI is the best answer. I love the A4 and thought long and hard about buying one this time. In the end the initial price of the Passat, combined with the reduced operating costs of the TDI, left the A4 in the financial dust. This was a tough decision and one with some regrets, until I look at the money.
answered above but basically you are comparing apples to oranges. a loaded Passat TDI SEL PREM for 31k (what I paid) vs. a tiny little 328 or A4 with nothing on it. thus, size and value for the money. isnt the Passat even bigger than the A6 and 5 series? I tested the new 5 and it seemed way smaller and by the time I got anything near what I would like to have on it the price is ridiculous. I'll throw those extra dollors in my kids' 529 plan and go get over 40MPH and save on insurance to boot.
Most of my reasons are shared in the other comments above. I've owned over 30 cars at all price points and the one word that sums up my B7 purchase is VALUE. You just cant beat it for the price.
2012 VW Passat TDI SEL | Black/Black | Current
2004 Audi A6 Avant | Dolphin Gray/Gray | Gone
1999 Audi A4 1.8T | Melange Gold/Black | Long Gone
1972 VW Beetle | White/Black | Really Long Gone