If there is no A3 that I am willing to buy, then there's no point in comparing at all, is there? Audi won't even have a price point by then for me to look at.
I still could get a non-AWD small wagon from BMW, a vehicle that Audi is no longer willing to sell me. (Whether or not any fully-loaded -- tech packages, nav, the works) used A3s will be on the market by then is unknown. I sure couldn't find much in the way of options when I thought my black-ice crunch back in January had probably totalled my all-options 2007 GTI).
This isn't Audi being clever or realistic, it's Audi being stupid and driving customers away to Mini and BMW where such things can be had.
If you are right, why don't they bring over the 3 door? They don't realize that some people would buy it that aren't currently buying the 5 door?
YTD the A7 (Jan. & Feb) the A7 is selling in greater numbers than the A3 and I am sure they make much more profit per car for the A7. Maybe one A7 equals the profit for three A3's?
From here http://www.quattroholic.com/2012/03/...bruary-us.html
A7 - 1227 YTD A3- 1054 YTD. Last year, same time period, A3 - 1101 so it isn't a sudden drop for the A3. Now bring over both variations and numbers would go up but by how much?
The A3 is realtively cheap to put on the lot, and the CAR TYPE is a proven seller. BMW sells tons of Minis! Let's be honest here: Audi just plain sucks at selling anything that isn't a white/black/grey SUV or sedan. When confronted with something that doesn't fit that mold, they change it to fit.
My local dealer has no A3s whatsoever and quite a few A7s.
I am NOT interested in an A3 sedan. As it was when I bought my A3 in 2007 the sales guy pushed me to the A4. What part of I dont want a sedan do they not understand.
My A3 is loaded and easily cost as much as an A4 but the driving experience is very different. Its a smaller car and drives like a smaller car. The A4 has become a quite large car now, its hardly a compact sedan.
Frankly I dont see the A3 sedan selling huge numbers for the simple fact that if the price is almost the same as the A4 and the A3 is smaller than the A4 who will want it? Its the same issue with the BMW 1 series.
That being said if there is no A3 hatch I will just buy a GTI or a Mini. I have 0 interest in Audi's sedans.
If Audi wants to alienate the enthusiast segment in exchange for the broader market to make more $$ than go for it. Just remember the enthusiast market is what kept your brand alive when you were in the hole. To the general public, Audi is another Lexus.
Personally, I don't think there is room in the line up for both the Q3 and A3 5dr if they decided to bring more than the 2.5TFSI over. A Q3 TDI or 2.0 TSI would overlap with the A3 in a market where cute-utes are growing in sales and wagons are fading.
As the A4 moves up in price, it does make some room for another sedan which do sell better in the states.
Last edited by VR6Now; 03-15-2012 at 09:34 AM.
The current A3 is very different than the A4. I bought mine after I saw it in person. I didnt even know they had brought it to the US. I think its a great car and is very practical with the hatch and folding back seat. This is something the A4 sedan does not have. Sure the seat folds but you cant really put stuff in it the way you can with the hatch.
Like I said, if they dont bring it in I will just buy a GTI or a Mini Cooper Countryman. Not a big deal though at the rate I keep my cars I figure its got at least 10 more years before I think about buying . I have a VW Golf thats 22 years old and is still streetable .
The current A3 is 5k cheaper than the A4 base price to base price. The A6 is closer by a marginal amount to the A4 (base car to base car) than the A3->A4. Thus, this would not be anything new in the Audi product line or the product lines of other auto makers.
At the end of the day, I don't think Audi is going to change their minds on this point. We are getting the sedan and there may be an outside chance at the cabrio. VW & Audi are very slow, deliberate organizations that are risk adverse. Bold just doesn't seem to be in their corporate DNA. They have spoken and the consumers will dictate if they were right. I used to view Audi as sort of a maverick but I think those days are gone.
Last edited by VR6Now; 03-15-2012 at 11:03 PM.
Sounds like Audi offered the A3 Sportback but Audi of America refused...
“We decided not to take it,” considering wagons simply don’t connect with U.S. buyers, noted Johan de Nysschen, CEO of Audi of America. Instead, the model coming to the States is a new sedan that “doesn’t share a single body panel with this car.”
According to de Nysschen, it took a lot of effort to convince the corporate parent to develop the sedan, what with most other markets happy to stick with a wagon.
Last edited by TWinbrook46636; 03-15-2012 at 11:57 PM.
It's surprising all the manufacturers with a small wagon/5-door hatch offering. The Q3 has probably doomed the A3 sportback here, but part of me thinks there's no way Audi won't bring the sportback. Does Audi really need a 6th(?) sedan offering?
Other "sportback" offerings off the top of my head:
Volvo (ex-v50 and now C series?)
Saab (does Saab count?)
Whatever, I will just go buy a GTI or Mini Cooper Countryman. A friend of mine has the Countryman and its a really nice car.
IMHO except quattro, Audi doesn't have anything unique on any other German car manufacturers if you take the whole hatch / Avant segment out of the game.
Which means my next car is either a VW GTI or BMW F30 wagon. Too bad neither of these look as good as good as Audi hatch / Avant, but I can't buy it if Audi doesn't offer it..
06 STI, 14 FXT (wife's)
04 FXT, 5MT
07 A3 sprint blue
After seeing the Q3 again in Geneva and comparing it against the new A3 it really comes across is being outdated already, especially in the interior. With Audi going all out to give the A3 their absolute latest infotainment systems the Q3 comes across is being already a half-generation behind, which it is since it is not MQB based.
I've said it before. I really like the new A3, but I will never consider a sedan. I just don't understand Audi's logic in pissing away their current A3 owner base.
Audi is not "affording" anything. If the end user (the customer) wants a specific Audi why can they not get it? In the caribbean and latin america you can walk into an Audi dealership and pick any vehicle you want with any engine you want.
I fail to see the logic in Audi of America not wanting to bring X or Y car over here. Maybe my economics are flawed but if I am in the market for an Audi (i.e. I have the $$) why would Audi try and tell me what I "should" buy vs what I "want" to buy?
The issue is the cost to federalize the cars for one; it's also the ability to provide sales, marketing, advertising, dealership and warranty support for another. The more product in your portfolio the higher the cost to support that product. If you're only selling a few dozen or hundred or even a few thousand per year it may not be worth it unless the margins are sufficiently large enough.
Before you even cross that hurdle there is the problem of federalization and the costs associated with complying with US regulations for everything from specific turn signals to bumper performance, EPA compliance, crash test simulations, etc. It's very costly.
If you think that is the case, then all VW has to do is test one MQB platformed car and pretty much import every VW transverse engined auto into the US with no further testing or redesign.
Porsche could have said that their 959 looks similar to their 911 so it should have passed regulation?