While attending our Daughter's Math Competition in Auburn Hills MI, I stopped in for a quick visit at the VW of North America Headquarters yesterday.
They have a large building and parking lot. They seem to be doing well since the parking lot was mostly full. There's also a substantial scetion in front where only VW/Audi cars are allowed to park. It's obviously closer to the building than the Brand X parking lot.
I spoke to the "receptionist" - a young man wearing a Security Uniform. I informed him that I was a Passat owner and asked if it would be possible to speak to a marketing person. He said that would not be possible and refered me to the company website. He pointed to a large door off the right side of the Lobby and said there used to be some cars to look at there but they did away with it a while back. He also volunteered that he owned a GTI.
There are two old VW Beetles parked in the Lobby. One is robins egg blue and the other is black. Both are in excellent condition. I took pics of both...there's absolutely nothing else of interest beyond these two cars. Maybe Chattanooga is the VW Place for customer excitement now?
I was hoping the visit to VWNA would be along the lines of the AutoStadt in Wolfsburg, Germany or at least something to engage visiting VW customers...but it wasn't even close to that...mostly I was disappointed and think it's pityful that a VW owner in the building is no cause for the marketing department to do anything.
No wonder they seem so out of touch? Or maybe they're frustrated as I am? I wonder if VW is mainly focused on the home market and China? If the Chattanooga investment doesn't do well for the foreseeable future I predict we'll get only more of the same lackluster treatment of the US Market concerning the VW Brand.