Yes the car had elevated the brand/prestige/sales/etc..
No, the LFA has been forgotten already and was money wasted.
Last edited by 2.0T_Convert; 04-09-2012 at 01:56 PM.
I have to stop this idiot from deminishing my credibility every time he posts because my usernsme is in his sig.
I think the LFA has changed the image of Lexus somewhat. Cars like these don't instantly perform a 180 for a company's image. However slowly but surely I think Lexus has shown they can build performance cars with the LFA being the pinnacle and it's starting to trickle down into their more common offerings like the IS and GS.
Toyota's owner I think is slowly but surely breathing life back into Toyota's performance offerings.
I don't believe that you can have both luxury and performance without compromise.
Compare an S550 to a 750i.
The S550 feels like you're driving on a sheet of glass - the steering is effortless,the power is abundant, the body solid and heavy, and the occupants feel NOTHING.
The 750 feels like a mid-size sport sedan (it feels like a smaller car) because the feedback through the wheel is more direct, the suspension gives slightly less, the body is ever so lighter and tighter -- the occupants feel EVERYTHING.
BMW doesn't make luxury cars. No BMW feels like a luxury car - they all feel like "sport" models, just with/without more comforts and ammenities.
Audi is trying to go right down the middle as "perfomance-luxury." It's a great compromise for people who are trying to have both - but as any compromises go, it's not the best at either. BMW is still the driver's car, and the S-Class is still the class leader.
The traits of the brand are consistent in every model. The same criticisms apply for a comparison between the C class, the A4, and the 3 series.
In terms of Lexus, this lack of consistency is what dilutes the brand. Lexus worked very hard to create a strong brand image, and instead of embracing it they are fighting it.
Let Toyota be the motorsports brand it has always been and allow Lexus to be the pinnacle of "luxury" that it has been aiming for.
That was good marketing for Lexus. No one thought of them as a sports car brand then either - but it got their name position in the social dialogue.
That's what's really missing from the LF-A to be successful from a marketing perspective. "No one" has heard of it, of those that have, few have seen one, fewer have driven own, and fewer own one.
Was it an excercise to prove what could be done? Perhaps - but it wasn't neccesary. No one doubted this could be done by one of the largest automakers in the world. Instead the question is why the need to prove anything at all? To whom? It wasn't to the general public - so where was this effort targeted? Internet blogs and arm-chair racers?
I think Lexus knows where their bread is buttered, but offering sporty models is still helpful in bringing people in. Lexus has a really old average buyer age compared to BMW so they have to change that and the easiest way to do so is with sporty or cheaper cars. Enter, the IS (and its F-Sport variants), the CT, GS F-Sport, and LFA. They're not going to put bone-jarring suspensions in RXs or ESs and most LSs for good reason, but they can't cater to the gummers and moderately successful real estate agents forever.
No one has heard of it is a bit of an overstatement. I think Kyle Busch getting pulled over for doing 128 in a 35 was broadcasted over pretty much every media station.
They also have had one on the floor of most major auto shows including the NY auto show. It isn't some kind of boutique kit car that only 2% of the population have actually seen...
Last edited by Tuneman7; 04-09-2012 at 02:09 PM.
I think it was a success, Lexus has made it ok to buy a $300k car from a brand that did not exist before the 90's. It was not a competitor to the GT-R , 911,Corvette because that is not what it was built for.
My guess is that the LFA has now opened the door for Lexus to sell +$100k cars to compete better with Mercedes S,SL,CL class of cars. To some extinct that is what VW tried with the Phaeton. Lexus is now a legit luxury brand so it has been an easier road to acceptance IMO.
Audi was big in the 80s until the unintended acceleration crap, then got a double boost from selling the A4 and producing the mk1 TT. It helped that BMW got Bangalized, and that Mercedes' worries about Lexus started to eat into its approach. If you think about it, Audi has the most classy and subdued styling of the three companies (in general), whereas while BMW has improved Mercedes seems to have stolen a Hyundai designer. People have known about Audi, sure The Transporter and Iron Man helped, but its not the same as Lexus producing a Ferrari rival after its strived for the Mercedes ring since 1989...
Audi TT mk1 FAQ ███ Clutch and other **** next week
You're not seriously arguing that BMW was harmed by Bangle's styling are you? Audi didn't start doing serious volume in this country until a couple years ago. It had more to do with LED DRLs and action movies than Bauhaus styling and classy interiors.
The LFA isn't cheap enough to actually be attainable by all but the richest people, isn't it like twice the price of entry level Ferraris and Lamborghinis? So the general public is likely to never see one (I have personally never seen one and I live in one of the supercar capitals of the world). It's also not fast/good looking enough to be the kind of car that stays on your mind without ever seeing one, like an F40, Bugatti, Zonda, etc. It's kind of just "there". $350k for a front-engined car that looks good but not spectacular and isn't the fastest car in the world either
"When you need to get somewhere quickly, I'd rather get there the fastest I can, looking the best I can"-Rutledge Wood