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    Thread: did Chris Bangle get the last laugh?

    1. Senior Member TBT-Syncro's Avatar
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      04-16-2012 03:42 PM #26
      Quote Originally Posted by Dieselstation View Post
      ohh.. there WAS backlash.
      TCL and whiny bloggers dont count. BMW growth happened under his watch, and he's given a huge amount of credit for this internally.

      p.s. Business Week brought up the flame 'copying' 3 years ago, you're quite late to the party on this one.

    2. 04-16-2012 03:43 PM #27
      Quote Originally Posted by TBT-Syncro View Post
      TCL and whiny bloggers dont count. BMW growth happened under his watch, and he's given a huge amount of credit for this internally.

      p.s. Business Week brought up the flame 'copying' 3 years ago, you're quite late to the party on this one.
      BINGO - Meanwhile, March, 2012 was BMW's biggest sales month EVER.

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      04-16-2012 03:44 PM #28
      Quote Originally Posted by Avus View Post
      I just left these here....




      You can keep your flames....
      I think Bangle was responsible for both designs. Incidently, there is very little flame surfacing on that 2010 model. Bangle-Butt yes, but little or no flames. I do agree that the older model is way better looking, however.

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      04-16-2012 04:02 PM #29
      Quote Originally Posted by Dave Zero View Post
      The Z4 was a mess of shapes that never really worked quite right even though it was interesting.

      Bangle was successful in that he broke the industry out a rut. Everybody was making slab sided 300C looking cars with swaths of flat, boring steel.
      Quote Originally Posted by 6cylVWguy View Post
      Having said that, I have always thought the z4, another Bangle design, was an excellent looking car. IMO, that's Bangle's best utilization of his own design language.
      I found the Z4 the most successful design of that era, and easily one of my favorite modern designs. It's why I've owned two. Radical designs seem to work better on small cars/coupes since people are used to sports cars looking unusual, I think.

      Let's remember that it's pretty much only car sites like this and buff mags that found his designs controversial or outrageous. Bangle's job was to draw new buyers to BMW, whose sales were stagnating, in part due to their ultra-conservative designs. BMW had record sales during the Bangle design era and their age demographic went down 10 years - his designs brought in new money and new buyers. That success is why so many other companies bought into flame surfacing.

      His true legacy is that people now talk about BMW design. I don't recall anyone, even BMW fan sites, talking about it before - the discussion was always about the latest engines and handling characteristics but they were all the same industrial-looking 3-box shape in black. There was the occasional blip - the flares on the E30 M3 which people accepted due to pedigree, the Z3 coupe that was pretty much hated - but for the most part the average person the E34, E36, E38, E46 and E39 blurred together.
      "Motorcycles - the cigarettes of transportation." Seth Meyers

    5. Member 2.0T_Convert's Avatar
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      04-16-2012 04:06 PM #30
      Quote Originally Posted by thetopdog View Post
      Your first and second statements seem to be contradictory. If a large % of BMW buyers lease, I would argue most people complaining about the styling are probalby able to "afford' their new cars. Although most people that want to lease a base 3-Series because of the badge will buy it regardless of what the car looks like, which is why Bangle was able to get away with what he did
      The hate of flame surfacing seems to always stem from the fact people say the cars will look outdated down the road.

      In which case if all you do is move from one lease or car to another then no need to worry. Since BMW is in the business of selling or leasing out new cars or recent CPO vehicles from a dealer view then the worries of people worshiping a 15 year old car are meaningless.

      And for the record at this point it doesn't really matter since BMW has decided to just follow the Audi sausages of different length look.
      Sent from my tablet while sipping weak drinks over fancy brunch with a view

    6. 04-16-2012 04:16 PM #31


      Interesting?, yes. Beautiful and timeless like an E-type?, I don't know.

    7. 04-16-2012 04:18 PM #32
      Bangle's designs are horrible; it doesn't matter if 98% of the world loves it, it's still horrible.

      Justin Beiber is popular; Is it good music? No.

      /thread
      Quote Originally Posted by Aperture View Post
      That door handle is horrible. I wish they would've used a flap-style integrated into the crease.
      Quote Originally Posted by mikegilbert View Post
      I would love to spin you off the road into a ditch.

    8. Banned seadoo2006's Avatar
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      04-16-2012 04:20 PM #33

    9. Member speedworks1's Avatar
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      04-16-2012 04:29 PM #34
      I believe he did. He revolutionized auto designs like it or not. His BMW's while not pretty were pretty polarizing and all manufacturers started copying his design elements. Flame surfacing, high rear end, stretch out head/tail lights, Idrive, sweeping dashboards etc.

      You can say that he forced car makers to take more design risks. See Acura, Mercedes,Lexus, even Hyundai.

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      04-16-2012 04:30 PM #35
      Some more Bangle designs.






      Apparently he does not do vehicles any longer, after almost 30 years I can understand how he'd want a change.
      Quote Originally Posted by BRealistic View Post
      You are in the land of rust and honey.

    11. Member FigureFive's Avatar
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      04-16-2012 04:51 PM #36
      The man responsible for this



      doesn't get to laugh at anything ever again.

    12. Banned seadoo2006's Avatar
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      04-16-2012 04:54 PM #37
      Quote Originally Posted by FigureFive View Post
      The man responsible for this



      doesn't get to laugh at anything ever again.
      See, I think that's a very, very good looking car.

    13. Member Chris_V's Avatar
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      04-16-2012 05:01 PM #38
      Quote Originally Posted by FigureFive View Post
      The man responsible for this



      doesn't get to laugh at anything ever again.
      The man actually responsible for that is Adrian Van Hooydonk, and he's now the design director of BMW.
      I love cars, but the problem is they are like schroedinger's hobby. They're always in a quantum superstate of being both awesome and a huge waste of time and money... until observation momentarily forces them into one state or another.

    14. 04-16-2012 05:03 PM #39
      FLAMES

      Quote Originally Posted by Aperture View Post
      That door handle is horrible. I wish they would've used a flap-style integrated into the crease.
      Quote Originally Posted by mikegilbert View Post
      I would love to spin you off the road into a ditch.

    15. Member FigureFive's Avatar
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      04-16-2012 05:04 PM #40
      Quote Originally Posted by seadoo2006 View Post
      See, I think that's a very, very good looking car.
      Except for that damn trunk, I agree.

      Quote Originally Posted by Chris_V View Post
      The man actually responsible for that is Adrian Van Hooydonk, and he's now the design director of BMW.
      You're right, I fell for the "Bangle Butt" misnomer.

    16. Member Mike!'s Avatar
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      04-16-2012 05:07 PM #41
      The "Bangle butt" on the 7-series was the origin of Chris Bangle hate. Add iDrive into the picture, and it just pissed TCLers and auto journalists off with BMW in general. The Z4 and flame surfacing came well after that initial wave.

      I remember the first thread in TCL with pictures of the then-new Z4. There were many people hating on it, largely because Chris Bangle was involved with it, but not necessarily hating the 'flame surfacing' or the car in theory. I was one of the minority (maybe 30%?) that actually liked the Z4's flame surfacing and shark-like looks. It definitely wasn't a universal panning.

      Nearly ten years on, not much has changed. Everyone still hates the "Bangle Butt," and flame surfacing still gets mixed opinions, although it is more prevalent.

    17. Member mraguilar's Avatar
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      04-16-2012 05:13 PM #42
      Quote Originally Posted by flat6guy View Post
      FLAMES


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      04-16-2012 05:19 PM #43
      fugly hyundai had one in mid 90's


      anyway, i think bangle was great for the auto industry. he had some hits and misses, but he really was ahead of his time. and i didn't mind his bangle butt.
      Last edited by Bones_Jones; 04-16-2012 at 05:32 PM.

    19. 04-16-2012 05:37 PM #44
      Quote Originally Posted by mraguilar View Post
      Quote Originally Posted by Aperture View Post
      That door handle is horrible. I wish they would've used a flap-style integrated into the crease.
      Quote Originally Posted by mikegilbert View Post
      I would love to spin you off the road into a ditch.

    20. Member AHFlynn's Avatar
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      04-16-2012 05:38 PM #45
      i say beautiful.











      in my book, one of the best looking coupes of all time.
      Quote Originally Posted by Cousin Eddie View Post
      Nah, understeering into a tree in a Honda like a teenage girl ruins your street cred. I'd leave the door to show how hard you are.

    21. Banned roadtripper's Avatar
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      04-16-2012 05:38 PM #46
      i love the statements like "on his watch." as if the man was chairman of the freaking board.

      he was HIRED HELP. drew pictures. coincidental to and timely with what his employer was doing at the time, he earned some notoriety. then it was over and everyone moved on.

      i think the "bangle butt" led to "bangle humpers" who give him WAYY more credit than is due.

      so much of automotive design is terribly derivative anyway. like a merrygoround with mirrors.

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      04-16-2012 06:03 PM #47
      Quote Originally Posted by roadtripper View Post
      so much of automotive design is terribly derivative anyway. like a merrygoround with mirrors.
      Sort of like your tired rants in every thread you post in
      Sent from my tablet while sipping weak drinks over fancy brunch with a view

    23. 04-16-2012 06:27 PM #48
      Quote Originally Posted by Dieselstation View Post
      So when his "Flame Surfacing" designs started rolling out, everyone HATED it! It's use of heavy creases and curves to play against lights and shadows was just too revolutionary.. and he was eventually fired from BMW from all the backlash.

      But did he get the last laugh now that you see this style of design more commonplace?

      Edit: sorry.. not sure if he was actually fired, or "resigned".. but he's no longer chief designer at BMW.
      The problem was not the 'heavy creases and curves' at all. The problem was every single panel had no continuity with another panel. It was as if a totally different group designed each panel seperately and not in communication. I've seen Fisher Price toys put together more cohesively.



      I mean, WTF? It is a desperate cry of impotence. Its like he wanted to do something different, but had zero ability to do something meaningful.
      "You'll have to answer to the Coca-Cola company."

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      04-16-2012 06:34 PM #49
      Quote Originally Posted by Egz View Post
      I never had an issue with the flame surfacing. The Dame Edna headlights and the humpback trunk lid on the other hand...
      The hump back rear lid on the 7 Series was so ugly BMW redesigned it after 1 year. I can't say I ever like the 7, but Bangle's 5 Series really worked out well:

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      04-16-2012 06:35 PM #50
      Quote Originally Posted by JLJetta View Post
      The problem was not the 'heavy creases and curves' at all. The problem was every single panel had no continuity with another panel. It was as if a totally different group designed each panel seperately and not in communication. I've seen Fisher Price toys put together more cohesively.



      I mean, WTF? It is a desperate cry of impotence. Its like he wanted to do something different, but had zero ability to do something meaningful.
      You are obviously not an artist and do not have a good eye. Every panel on that car has continuity. Just follow the lines... You will see it.

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