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Thread: Audi building a production facility in Mexico - spotted on FB, comments not surprising

  1. Senior Member Jman5000's Avatar
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    04-19-2012 07:21 AM #1
    http://audiusanews.com/newsrelease.d...ts-drive&mid=1

    Audi to build production plant in Mexico, maintaining its drive for internationalization
    • Supervisory Board welcomes plans for Audi plant in Mexico
    • Rupert Stadler, Chairman of the Board of Management of AUDI AG: “Excellent basis for sustainable growth”
    • General Works Council Chairman Peter Mosch: “Stepping up production capabilities guarantees capacity utilization of main plants”
    • Exact Location to be selected later this year – production to begin in 2016

    The decision has been made: AUDI AG Board of Management and Supervisory Board of AUDI AG approved plans to build a North American plant in Mexico. The exact location for the new plant, which will manufacture an SUV model starting in 2016, will be chosen by AUDI AG later this year.

    “As an established carmaking location, Mexico offers an excellent economic basis for Audi production operations,” declared Rupert Stadler, Chairman of the Board of Management of AUDI AG. Mexico is one of the world’s top ten automotive locations and offers a blend of tradition and experience. The group parent Volkswagen already has an automotive plant in Puebla and an engine plant in Silao. “Good infrastructure, competitive cost structures and existing free trade agreements played a significant role in the choice of Mexico,” emphasized Stadler. “This trailblazing move will help us safeguard our position in the world market. Our German locations, too, stand to benefit from it.”


    When I saw this on Faceyspace, I figured the old chestnut of the Emkay 4 world: "Mexico or Germany" would rear it's mouth-breathing visage. I was correct.

  2. Member VDUBfanatic's Avatar
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    04-19-2012 07:50 AM #2

    Although, Jman, was it not also the battle of the "WVW" GTI's versus the "9VW"'s? I remember that one from my days in the MKIV forum...

    This has the potential to be a brilliant business move, as new tariffs and trade agreements have materialized since the building of the BMW & MB US factories.

    In regards to the labor itself, it's worth noting that the Mexican people do not build subpar cars, car companies build subpar cars. No one sets out to build an inferior product. But the lack of training, inspection, and re-training contributes to the perception as such.

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    04-19-2012 08:02 AM #3
    Alrighty then... at least my future 2014 model A3 (hatch or sedan) should still be built in Germany by time I PCS back to the States from Germany.
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    04-19-2012 08:08 AM #4

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    04-19-2012 08:24 AM #5
    Quote Originally Posted by VDUBfanatic View Post
    In regards to the labor itself, it's worth noting that the Mexican people do not build subpar cars, car companies build subpar cars. No one sets out to build an inferior product. But the lack of training, inspection, and re-training contributes to the perception as such.
    This is all that really needs to be said in this thread. However, I'm sure this will get blown out of proportion anyway.

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    04-19-2012 08:39 AM #6
    cheaper audi SUVs? **** yea im down!

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    04-19-2012 08:58 AM #7
    Quote Originally Posted by Lucian1988 View Post
    HIGHER PROFIT audi SUVs? **** yea im down!
    FTFY. Sure hope it does not suffer of the same "high quality controls" of other manufacturers from the area.
    Why yes; that she tropper has sideburns...

  8. Member dubjager's Avatar
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    04-19-2012 09:05 AM #8
    Quote Originally Posted by VDUBfanatic View Post

    This has the potential to be a brilliant business move, as new tariffs and trade agreements have materialized since the building of the BMW & MB US factories.

    In regards to the labor itself, it's worth noting that the Mexican people do not build subpar cars, car companies build subpar cars. No one sets out to build an inferior product. But the lack of training, inspection, and re-training contributes to the perception as such.
    Amen. Thank you for saying that. Seriously, almost all the BMW's in Mexico are made in Toluca. That said, I haven't noticed any differences in quality or anything of the like between my friends 330i in Mexico and a friends 328i here in the US.

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    04-19-2012 09:11 AM #9
    As long as these are fitted somewhere on the car I'm down.

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    04-19-2012 09:29 AM #10
    NAFTA

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    04-19-2012 09:42 AM #11
    Quote Originally Posted by what View Post
    NAFTA

    I know, right? The EU got it right. Much better to overpay for the same quality of labor.

    (And I know that's not what you were referring to, but I couldn't resist )
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    04-19-2012 10:18 AM #12
    I won't be buying a Q5 and I basically live in what I consider the extension of Mexico aka Arizona. My reasoning is not because I have problems with Hispanic people, but because after watching them i've learned that quality control goes out the window compared to speed of work. That's not something I'm will to take a 40,000 dollar risk on.
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    04-19-2012 10:24 AM #13
    Quote Originally Posted by dj_cronic_metal View Post
    I won't be buying a Q5 and I basically live in what I consider the extension of Mexico aka Arizona. My reasoning is not because I have problems with Hispanic people, but because after watching them i've learned that quality control goes out the window compared to speed of work. That's not something I'm will to take a 40,000 dollar risk on.
    Audi is basically going to send a bunch of parts to Mexicans in a work shed and ask them to finish it as soon as possible... It's how everything is done in Mexico, duh.
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    04-19-2012 10:32 AM #14
    Quote Originally Posted by SoCalDubber View Post
    Audi is basically going to send a bunch of parts to Mexicans in a work shed and ask them to finish it as soon as possible... It's how everything is done in Mexico, duh.
    It's that reason that I won't sending my business to Audi in the form of a Q5.
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    04-19-2012 10:40 AM #15
    FYI for the anti-Mexico folks: the TT is built in Hungary. Yes, COMMIES!! The TT must therefore be considered subpar in terms of quality and craftmanship.

    //Sarcasm

  16. Member eweu's Avatar
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    04-19-2012 10:50 AM #16
    Quote Originally Posted by Bakounine View Post
    FYI for the anti-Mexico folks: the TT is built in Hungary. Yes, COMMIES!! The TT must therefore be considered subpar in terms of quality and craftmanship.

    //Sarcasm
    The only problem with your sarcasm is that there are a fair number of people that do think along those lines.

  17. Member eweu's Avatar
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    04-19-2012 10:51 AM #17
    Quote Originally Posted by VDUBfanatic View Post

    Although, Jman, was it not also the battle of the "WVW" GTI's versus the "9VW"'s? I remember that one from my days in the MKIV forum...
    Yeah, but who doesn't miss the "la cucaracha" door chime found in the MkIII Golf? Maybe it will come back in a Q5!

  18. 04-19-2012 10:52 AM #18
    The quality of the cars won't be an issue. It's the fact that Mexico is a dirty smelly country where crime and murdering runs rampant that's the issue. I don't need body parts in my A4.
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    04-19-2012 10:59 AM #19
    Quote Originally Posted by eweu View Post
    Yeah, but who doesn't miss the "la cucaracha" door chime found in the MkIII Golf? Maybe it will come back in a Q5!
    Really? I would pay top Dollar for one of these chimes installed in my car.

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    04-19-2012 11:04 AM #20
    Hopefully they will all come with a
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    04-19-2012 11:16 AM #21
    Quote Originally Posted by eweu View Post
    The only problem with your sarcasm is that there are a fair number of people that do think along those lines.
    Any more so than any of the German made Audis? I don't think so.

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    04-19-2012 11:28 AM #22
    Are sales that good for Audi? Buy Ducati, build a new manufacturing facility?
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  23. Member eweu's Avatar
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    04-19-2012 11:32 AM #23
    Quote Originally Posted by Double-V View Post
    The quality of the cars won't be an issue. It's the fact that Mexico is a dirty smelly country where crime and murdering runs rampant that's the issue. I don't need body parts in my A4.
    Right. Given that criteria, I'd much rather get my car from, you know, Detroit.


  24. 04-19-2012 11:55 AM #24
    What is actual labor cost between Mexico and the United States? How much are companies actually saving by building in Mexico as opposed to the United States?


    Or are the issues just really bureaucratic?

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    04-19-2012 12:23 PM #25
    Quote Originally Posted by Old Windy View Post
    FTFY. Sure hope it does not suffer of the same "high quality controls" of other manufacturers from the area.
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    04-19-2012 12:25 PM #26
    Quote Originally Posted by Double-V View Post
    The quality of the cars won't be an issue. It's the fact that Mexico is a dirty smelly country where crime and murdering runs rampant that's the issue. I don't need body parts in my A4.
    Not sure if you've ever been to Detroit or Flint, but..


    Edit: got beaten to it.
    Last edited by acuraudi; 04-19-2012 at 12:26 PM. Reason: Beat me to it
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  27. 04-19-2012 12:29 PM #27
    Quote Originally Posted by Crob View Post
    VAG probably decided on Mexico because they have universal health care, and wouldn't have to deal with providing health care like they would in the USA. VAG building a plant in Tennessee is because they want to emulate the success Hyundai has in the USA after they built a plant in Alabama. To appease the over nationalistic Murrikans. Status symbols like Audi's, BMW's, etc. will always have buyers, no matter where they're built.
    As well as no Unions in Mexico?

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    04-19-2012 12:35 PM #28
    Quote Originally Posted by Remedy View Post
    What is actual labor cost between Mexico and the United States? How much are companies actually saving by building in Mexico as opposed to the United States?


    Or are the issues just really bureaucratic?
    That's not it. It's simply taxes.

    This plant will re-supply vehicles to the European market. If they were made in the US, they'd be smacked with an extra 10% import tax. Made in Mexico = no extra tax.

    I'm not hip on the idea personally, but whatever.

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    04-19-2012 12:39 PM #29
    Quote Originally Posted by Crob View Post
    VAG probably decided on Mexico because they have universal health care, and wouldn't have to deal with providing health care like they would in the USA. VAG building a plant in Tennessee is because they want to emulate the success Hyundai has in the USA after they built a plant in Alabama. To appease the over nationalistic Murrikans. Status symbols like Audi's, BMW's, etc. will always have buyers, no matter where they're built.

    Their given reason, whether or not it's the whole truth, is the 10% tariff on US-Built vehicles headed to Europe. Makes sense, if they intend to use Mexico as the world base for one or two models.

    I think really the UAW's lobbying efforts in Chattanooga probably scared Audi right into Mexico. I can't say I blame them, I'd have made the same decision. I sell Audis and live in KY, so I'd have loved to see a Chattanooga plant happen. But I grew up in Detroit and I've worked for Ford, GM, and Chrysler as a contractor, so I know what a burden the UAW can be.
    Apostrophes are important.
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  30. 04-19-2012 12:39 PM #30
    BMW builds cars in South Carolina... Just sayin.
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    04-19-2012 12:53 PM #31
    Quote Originally Posted by JuanManuelFangio View Post
    BMW builds cars in South Carolina... Just sayin.

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    04-19-2012 01:30 PM #32
    Quote Originally Posted by Shomegrown View Post
    That's not it. It's simply taxes.

    This plant will re-supply vehicles to the European market. If they were made in the US, they'd be smacked with an extra 10% import tax. Made in Mexico = no extra tax.

    I'm not hip on the idea personally, but whatever.
    Also cars made in Mexico can enter Brazil duty free... that's a large emerging market for Audi.

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    04-19-2012 01:41 PM #33
    Hopefully there will still be an option to buy the German-built version, like how you can choose between the South African and German made BMW 3-series here in the States. If I'm in the market, I'd much rather have a German built car even if that meant paying more.

    Nothing against Mexicans, but "luxury" and "Mexico" are generally on opposite ends of the spectrum.
    Past: 1999.5 GTI, 2009 Jetta, 2004 Audi S4

    Quote Originally Posted by Roketdriver View Post
    Toyota is kind of like the Black Eyed Peas. The majority of their product line is cars for people who don't like cars.

  34. 04-19-2012 01:51 PM #34
    Are there enough workers left in Mexico. I thought they were all over hear.

  35. 04-19-2012 02:05 PM #35
    Quote Originally Posted by MrKevkevL View Post
    Hopefully there will still be an option to buy the German-built version, like how you can choose between the South African and German made BMW 3-series here in the States. If I'm in the market, I'd much rather have a German built car even if that meant paying more.

    Nothing against Mexicans, but "luxury" and "Mexico" are generally on opposite ends of the spectrum.
    and Hungary is better ?

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