"I've got an idea for sweat shops: air conditioning! Problem solved."
This back and forth and general lack of direction pains me as a Honda fanboy. Ito really needs to go.
I forget the figures, but when the new TL intro'd it took a massive dive in sales. Partly the looks, and partly the increased price. The TSX moved up in price to presumably be the new volume sedan.
I guess what leaves me scratching my head is the fact they've finally built the TSX name (somewhat) and have had it out for two generations. Why didn't they just admit their error, downsize the TL back to what it was last gen, and make the ILX the new TSX? Why intro a new name and have to build brand recognition all over again?
Really sad how far Acura has fallen. Not only is the ILX pretty mediocre as a vehicle, the pricing puts it in the company of WAY smarter purchases... I think universally, the Hyundai Sonata Limited is priced right on top of the ILX variants, and IMO you get a much nicer vehicle - and its at least a size-above. Acura may not want to say so, but the Buick Verano IS a competitor and (as others said) pretty much blows the ILX out...
ACURA ... Just bring back the tooling for this car and re-release it ... it'll be a HIT, just like it was the last time. People still LOVE this car (as do I) ... the only thing that would make it better is if you took the Type-S platform and mated the 3.5L with a 6speed transmission and SH-AWD ... you'd have a A4/S4 killer in a great looking package.
Is it just me or does this car still not look dated ... very timeless.
As far as price goes, I'm conflicted. Clearly it looks overpriced compared to the Verano, and whether Acura likes it or not that's its main compeition at the moment. I don't consider Acura much higher up on the brand cachet scale than Buick. And I'd imagine the A3 sedan will start around where the 2.4 does. But on the other hand, I can see Acura not wanting to dip too far down in price like the Verano for fear of brand dilution and I think there's something to be said about that. After all, Buick isn't trying to sell a $50k RL and a $100k NSX in the upcoming future. But Acura could have gone the middle ground and provided a lot more feature content for the price they are asking to look better against the Verano and A3.