I've looked around and can't really get any good answers. I have a plasma TV and my kids love to watch various shows. Well, since Netflix removed the option of being able to take letter boxed shows/movies and blow them up to full screen, the shows they are watching are burning lines into the TV. Now, they will wash out after a while, but it still annoys me that this is a problem. And it's not just the shows, even if I leave the PS3 or Xbox menu up on screen for a minute or so with no movement, you can see the shadows until they wash out. I've got all the settings on the TV tweaked as best as I know (auto power dim and all of that). I was basically told that this is one of the disadvantages of plasma, but was wondering if anyone had any ideas?