As a leading brand in automotive styling, Audi highly values its Color & Trim area and the colors and materials that go into its cars. In the new Audi S6 and S7 Sportback, interior designers have come up with another innovation – decorative “aluminum/Beaufort wood” inlays, in which the lightweight metal and wood enter into an elegant alliance.

Creativity meets perfection: underlying each cutting-edge design solution from Audi is a tremendous amount of design effort. “We came up with the initial idea for the new material back in November 2005,” reports Johanna Hoch, design manager in the Color & Trim area, “but implementing such a sophisticated product involves many challenges.”

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