Putting my flamesuit on - Miller Lite "Punch top can" WTF?

[leitmotif]

Miller has come up with another lame marketing tactic using their packaging.

http://www.brewbound.com/news/2012/m...m_medium=email

I don't see any actual benefits or differences from punching a hole in the top of an open can. Maybe I'm missing something? The literature states: “In our testing, consumers told us they prefer the Punch Top Can three-to-one over the standard beer can because it’s more like drinking from a pilsner glass."

Really? Is it that difficult to pour into a glass? Half the reason for using the glass is to be able to use your sense of smell to actually taste the beer. I don't see a key hole punch in a can making a difference for a beer that does't offer much in the way of aroma. Anyhow, if this is your cup of tea, enjoy.

[XClayX]

Um, its miller light. Its for drinking, not tasting...

[leitmotif]

Um, its miller light. Its for drinking, not tasting...

Exactly. So why do they bother with gimmicks like this and that vortex deal?

[Egz]

Um, its miller light. Its for drinking, not tasting...

What's the point of drinking when it tastes bad?

[pentaxshooter]

What's the point of drinking when it tastes bad?

Getting drunk?

[Fritz27]

Exactly. So why do they bother with gimmicks like this and that vortex deal?

I read some article somewhere that since most consumers view Miller/Michelob/Bud Light all as pretty much the same thing, they have to sell on marketing stuff like this and on lifestyle stuff to grab consumers from the other brands.

[ATL_Av8r]

it's no Spuds McKenzie

[Der Schaltwerks]

They say it pours smoother with a second hole.

Is the average BMC drinker really concerned about a smooth pour?

I doubt it.

[2.0T_Convert]

What's the point of drinking when it tastes bad?

Ladies night at Ale House.

[VDubby18]

Really? Is it that difficult to pour into a glass?

You have to wait the entire 20 seconds for the foam to go away though!



I drink Guinness more than anything... and I have to wait like 5 minutes for the foam to leave.

[Notch__Johnson]

Its for frat guys and your drunk uncle to "shotgun" at the tailgate party. Miller just cant say that in the ads because it promotes alchohol abuse

[leitmotif]

You have to wait the entire 20 seconds for the foam to go away though!



I drink Guinness more than anything... and I have to wait like 5 minutes for the foam to leave.

2-3 fingers of foam is your friend. drink around it. Don't be a*****.

[leitmotif]

Its for frat guys and your drunk uncle to "shotgun" at the tailgate party. Miller just cant say that in the ads because it promotes alchohol abuse

Beer bong > shotgun.

[pentaxshooter]

Beer bong > shotgun.

3 story bong

I think it may have been used for Jager at some point during that night, as well

[VDubby18]

2-3 fingers of foam is your friend. drink around it. Don't be a*****.

I like some as a good head lets off the aroma of the beer. However, I don't like a lot on top, so I wait.

[leitmotif]

I like some as a good head lets off the aroma of the beer. However, I don't like a lot on top, so I wait.

Patience is a virtue.

[Der Schaltwerks]

They used to make them with two holes until too many people swallowed the round bits.

[GTiTOM]

Its for frat guys and your drunk uncle to "shotgun" at the tailgate party. Miller just cant say that in the ads because it promotes alchohol abuse

Exactly. "Faster chugging!" just ain't going to work in a commercial

[GTiTOM]

literature states: “In our testing, consumers told us they prefer the Punch Top Can three-to-one over the standard beer can because it’s more like drinking from a pilsner glass."

I prefer getting peed on to getting pooped on. That doesn't mean I'm going to spend my money doing either!

[abeR]

It's go time

[winstonsmith84]

They used to make them with two holes until too many people swallowed the round bits.

I was thinking the same thing. Anyone else remember opening Hi-C with a church key?

[butterface]

3 story bong

I think it may have been used for Jager at some point during that night, as well

Get off my lawn!

[A Gruesome Time]

Self-Shotgunning beer. Hmm.

[Der Schaltwerks]

When do we get cup holder friendly big cans?

[NastyJettaNza]

I was thinking the same thing. Anyone else remember opening Hi-C with a church key?

Hell yah!!!!!!!!!! Some stuff still requires a church key. But nothing was satisfying as Ecto-Cooler!!!!!!

[Hurt]

Miller high life is delicious. Punch top can = amazing idea.

[FBMphil]

Easier to ash smokes and spit dip into empties--no more wrecking your thumbs

Edit - just now watched the video. WTF? Not even remotely effective for shotgunning.

[leitmotif]

Miller high life is delicious. Punch top can = amazing idea.

For what reasons is it an amazing idea? I don't see any functionality that makes it spectacular or any different than a regular can, for that matter.

Easier to ash smokes and spit dip into empties--no more wrecking your thumbs

Edit - just now watched the video. WTF? Not even remotely effective for shotgunning.

And still doesn't save your thumbs.

[InternetMeme]

They stopped selling Miller Lite over here a few years ago. No one bought the stuff, they advertised it as Miller Pilsner and it was a big flop. Pretty sure you can find it at certain places... but you'd have to really look. A shame, I miss Miller

[Gaki]

I'm so glad I'm not the only one that calls it a church key.

[onebadbug]

First thing I thought of too.

But considering the Miller can requires a "tool" to punch the top, I wonder why they bother? I can make a hole in any can if I use a tool. Maybe not through the top but right under the lip is no problem.

[Robstr]

When we tailgate, we like to shotgun a couple beers.

This just means the lot-cops can't get mad at us for poking holes in cans with a knife. heheh

[GTiTOM]

I was thinking the same thing. Anyone else remember opening Hi-C with a church key?

That's what I was thinking of too. But I had never heard the term church key. So I looked it up ---and proceeded to spend the next 20 minutes reading about the history of can openers

[leitmotif]

They stopped selling Miller Lite over here a few years ago. No one bought the stuff, they advertised it as Miller Pilsner and it was a big flop. Pretty sure you can find it at certain places... but you'd have to really look. A shame, I miss Miller

Even with all the great British beers at your disposal? Tell you what, I'll send you a pallet of miller and you can send me some stuff.

[Señor Peligro]

I just downed 2 Colt 45 40s, **** any and all Miller Lite, Bud products are way better anyways.