Chevrolet's SS stands for Super Sport. Somehow all the WW2 vets who were of prime car-buying age were able to understand this back in 1961 when they started using the nameplate..
In my opinion there is a difference between calling a car a Camaro and having a trim level called Super Sport and having a car called SS with nothing but SS badges.
Europe won't see any of these because they will be sold under the vauxhall name if at all.. but this naming scheme wouldn't fly over there and it shouldn't really fly here either.
If you ordered a Chevelle SS or Camaro SS back then, all the exterior bowtie emblems on the car were replaced by big white "SS"es. It's not like the SS badge was hidden out of shame.
Hey, if you ask me they should just call it a Commodore. It sounds like a proper Chevy name without being one of the '60s names that they've already brought back on other models. SS should be a trim level, sure.
But saying it's offensive is ridiculous.
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No one EVER had any problem with SS badges. I've NEVER heard ANYONE complain about this. I've known plenty of old World War II guys that DROVE Super Sports!
Vauxhall wouldn't release it with that name because it serves no purpose in their naming scheme. Expect another VXR variant.
Though, I doubt the car will be called the SS... I think they're holding off on revealing the true name. Didn't someone say Chevrolet recently re-upped it's license on Chevelle?
You could go into a dealer and peruse the Chevelle, Corvette, Malbu, Impala and Camaro. Now there just needs to be a new Nova. Hmmmmm, next generation Cruze perhaps? Nah, it's doing too well to mess with the naming structure.
Originally Posted by Boyz in da Park
Last edited by Geechie_Suede; 05-16-2012 at 07:04 PM.
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Is it just me or does the logo look likes swastika?I saw this originally, too. Not to mention that I do see a swastika now that Corbic mentions it.
It is kind of amazing that they let this logo past internal review.Yeah, in fact I am. The first thing that I saw when I saw the logo was teh famous "SS" logo (Pictured above). In the U.S.A., at least, companies are generally extremely risk-averse when designing logos.
I was just a bit surprised.
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Seriously, I have a book on the history of GM, and apparently the use of "Super Sport" predated WWII. Chevy refrained from using SS in the short period after the war due to its association with the Nazis. Eventually they brought it back knowing that most Americans would realize that "SS" meant "Super Sport" and not "Schutzstaffel."
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