For example, my dealer was offering $2200 off list on the TT-RS. I had to negotiate back and forth between 2 dealers to get an additional $1300 removed from list price. I am sure opting for the exclusive color helped my case.
Trucar.com is a great resource because within a matter of seconds you know which dealers are willing to discount their cars, and fight each other for your business. Why waste your time calling every dealer within 200 miles? Let trucar do it for you.