Volkswagen enthusiast marketing campaign - sneak peek...

[jamie@vwvortex]

Volkswagen is going to launch a new ad campaign targeted at enthusiasts next week and has given us an exclusive first look at the four video spots they created.

FULL STORY...

[scirocco*joe]

Dig it.

[groupracer]

Oh yes VW has the pulse of enthusiasts in this country.

[wky]

Gads VW, you guys are losing the market you created fast.

[RAD32]

LAME, LAME, LAME, YO VW, LOSE THE STUPID DEVIL HORNS, In your add's.

Would you put a JESUS SAVES, Bumper sticker on your car in an add, Don't think u would.

LOSE THE SATAN JUNK!!!!!!!!!!!!

[6OlfeR]

edit* i only saw the gettysburg address one at first and didn't care for it but the rest of them were pretty good lol

[luckeydoug1]

Thanks for the links, Jamie.

[rhodri45]

these are pretty good.

[Timujin]

Soundoktorsators or whatever the engine sound things are under the hood making alot of noise.

I hope the e-brake disconnects the rear wheels on that R.

[VR6Now]

These are quite entertaining .

So how is this an attempt to market to enthusiast? Why does a company retreat from building cars, features, and options for ethusiasts and magically think all they need to do is market better to win them over. My problem isn't I've haven't been 'marketed' to hard enough. My issue is I still don't have a Tiguan TDI 4motion or a Beetle TDI with fog lamps and a IRS. I guess need to be entertained better and I won't notice the dumb trunk hinges on the Jetta that interfere with storage space or they tried to take me back to the 80s with drum brakes. The rest of the automotive industry is catching up with thier product offerings and VW wants to entertain me.

The Golf R does have a marketing problem...VW has almost done nothing to promote the car and then they expect them to sell. Go market that VW!

[Das Schnurrbart]

My first impression is that the feel and look of the videos is to capture the attention of a younger audience. This would be wise as VW moves down market and redefines itself in the marketplace.

[sault13]

[Vdubs_R_US]

LAME, LAME, LAME, YO VW, LOSE THE STUPID DEVIL HORNS, In your add's.

Would you put a JESUS SAVES, Bumper sticker on your car in an add, Don't think u would.

LOSE THE SATAN JUNK!!!!!!!!!!!!

Real talk!!! Much respect ^^^^

[BlackKnight]

Am I the only one who can't play these?

I go to this link (http://blogs.vw.com/enthusiast/2012/...s-fast-videos/) and there are titles for the videos, but just empty space below each one?

Hmm...

[Laser04]

[Chauncey Wellington III]

Stupid.

[simple]

I liked them. Rubix cube guy was my favorite

[CapeGLS]

These are quite entertaining .

So how is this an attempt to market to enthusiast? Why does a company retreat from building cars, features, and options for ethusiasts and magically think all they need to do is market better to win them over. My problem isn't I've haven't been 'marketed' to hard enough. My issue is I still don't have a Tiguan TDI 4motion or a Beetle TDI with fog lamps and a IRS. I guess need to be entertained better and I won't notice the dumb trunk hinges on the Jetta that interfere with storage space or they tried to take me back to the 80s with drum brakes. The rest of the automotive industry is catching up with thier product offerings and VW wants to entertain me.

The Golf R does have a marketing problem...VW has almost done nothing to promote the car and then they expect them to sell. Go market that VW!

This is perfect. VW, read this!

[cerksies]

These ads are HORRID. I hope VW gets their money back from the ad agency on these, 'cause I'm embarrassed to watch them

[oscar563]

These ads are acceptable for mainstream america, but are definitely s**t for enthusiast....VW is becoming like Toyota, Honda, Chevy and the like....so VW, stop it!!!

If you want to become #1 that's fine, but don't loose your essence and don't ever call these ads for enthusiast. Your brand has soul, character & quirckiness...nothing the others have. Embrace it.

No wonder Toyota needed to create Scion and now Nissan wants to revive Datsun...so now VW will need to create an entry-level brand with all of its founding core values in it? I don't think so.

[Jennifer346]

Gads VW, you guys are losing the market you created fast.[img]http://www.**********/ht2.jpg[/img][img]http://www.**********/jh88.jpg[/img][img]http://www.**********/dh3.jpg[/img]

[fahrfast]

These are quite entertaining .

So how is this an attempt to market to enthusiast? Why does a company retreat from building cars, features, and options for ethusiasts and magically think all they need to do is market better to win them over. My problem isn't I've haven't been 'marketed' to hard enough. My issue is I still don't have a Tiguan TDI 4motion or a Beetle TDI with fog lamps and a IRS. I guess need to be entertained better and I won't notice the dumb trunk hinges on the Jetta that interfere with storage space or they tried to take me back to the 80s with drum brakes. The rest of the automotive industry is catching up with thier product offerings and VW wants to entertain me.

The Golf R does have a marketing problem...VW has almost done nothing to promote the car and then they expect them to sell. Go market that VW!

I definitely agree with you about vw doing way too much "value engineering" on the regular line up like the Jetta to compete with other imports like Toyota and Honda econoboxes and new Ford/GM euro inspired world car offerings. But these ads are for the GLI/GTI and R line, which at least have the decent engines and DSG transmission optoins instead of the stale cr-p like old generation engines and solid axles they are putting into the Jetta and NA Passat base lines (TDI excepted) in N.A. Plus the interiors are supposedly a bit nicer than the base (if you like tartan plaid :-)

That being said, I think the CC and GLI/GTIs and R32s are aimed at and catering to the enthusiast still. You just have to pay a bunch more for them. I used to be pretty po'd about being thrown under the bus by VW as an enthusiast, but unfortunately think this two tiered approach is necessary for VW to hit the #s they are promising and hang on to their enthusiast base.

Look on the bright side, they could have pulled the entire CC/GLI/GTI line from north america and gone totally mainstream.

p.s. the driver couldn't be some d-rk in a sparco suit and regular helmet , but had to be some wearing some euro-trash black mock turtle neck.... gimme a break!

[QuattroDriven]

Deff like it!!

[AbuNigel]

Lower it?