Badge engineering records: What platform has the most "models"?

[MrMook]

While driving home this afternoon through eastern PA, I noticed a ton of GMTXXX trucks, and realized that these things had at least 5 different names here in the states alone:

Tahoe
Suburban
Denali
Yukon
Escalade



Whats the record for the most badge engineered models for a single vehicle platform? I think a few international platforms may come close, but can you beat 5?

[Nourdmrolnmt]

While driving home this afternoon through eastern PA, I noticed a ton of GMTXXX trucks, and realized that these things had at least 5 different names here in the states alone:

Tahoe
Suburban
Denali
Yukon
Escalade



Whats the record for the most badge engineered models for a single vehicle platform? I think a few international platforms may come close, but can you beat 5?

5 is nothing.

The global platforms will do more than come close.

[Woodski]

GM J-Car.

Chevrolet Cavalier
Cadillac Cimmaron
Oldsmobile Firenza
Buick Skyhawk
Pontiac Sunbird
Opel Ascona
Isuzu Aska
Holden Camira
Chevrolet Monza
Daewoo Espero.

[Biff Beltsander]

GM J-Car.

Chevrolet Cavalier
Cadillac Cimmaron
Oldsmobile Firenza
Buick Skyhawk
Pontiac Sunbird
Opel Ascona
Isuzu Aska
Holden Camira
Chevrolet Monza
Daewoo Espero.

Came here to say J-Car.

However, you'll find all that and more here.
http://forums.vwvortex.com/showthrea...-rebadged-cars

[Hudsondog]

Platforms? That's WAY too generic. There have been tons of platforms that have generated dozens of models...let's just start with the Toyota MC platform that has spawned the Toyota Camry, Toyota Windom, Lexus ES, Toyota Venza, Toyota Highlander, Toyota Sienna...and that's just off the top of my head.

Actual vehicles? Let's try something like the Suzuki Forza/Swift/Cultus/Amenity/Margalla, Geo/Chevrolet Metro/Sprint/Swift, Pontiac Firefly, Maruti 1000, Subaru Justy, Holden Barina, and Chang'an SC7130 Gazelle. That's 14 versions of one car. And I'm sure it's not the worst badge-engineering offender.

[cougar]

GM J-Car.

Chevrolet Cavalier
Cadillac Cimmaron
Oldsmobile Firenza
Buick Skyhawk
Pontiac Sunbird
Opel Ascona
Isuzu Aska
Holden Camira
Chevrolet Monza
Daewoo Espero.

VW PQ35 Platform laughs at you.

http://en.wikipedia.org/wiki/Volkswa..._A_platform#A5

Audi A3 Mk2 (8P)
Audi TT Mk2 (8J)[1]
Volkswagen Touran (1T)
Volkswagen Caddy (2K)
SEAT Altea (5P)
Volkswagen Golf Mk5 / GTI / R32 / Rabbit Mk5 (1K)
Škoda Octavia Mk2 (1Z)
Volkswagen Golf Plus (5M)
SEAT Toledo Mk3 (5P)
Volkswagen Jetta Mk5 (1K)
SEAT León Mk2 (1P)
Volkswagen Eos (1F)
Volkswagen Tiguan (5N)
Volkswagen Scirocco (13)
Volkswagen Golf Mk6 (5K)
Škoda Yeti (5L)
Audi Q3 (8U)
Volkswagen Jetta Mk6 (1K), (16)
Volkswagen Beetle (16)

[Woodski]

VW PQ35 Platform laughs at you.

http://en.wikipedia.org/wiki/Volkswa..._A_platform#A5

yours is a full platform...mine is essentially the same exact center section with new noses and tails.

[cougar]

yours is a full platform...mine is essentially the same exact center section with new noses and tails.

Sure, sure... no argument there.

[Hudsondog]

yours is a full platform...mine is essentially the same exact center section with new noses and tails.

A platform is a platform. Volkswagen is the king of getting mileage from one architecture. If you wanted vehicles you should have specified that like my response.

[karl_1052]

Fox body ford was used a lot.

79-93 Mustang
95-98 Mustang
99-04 Mustang
Lincoln Continental
Lincoln town car
Lincoln Mk VII
Ford Granada
Ford Fairmont
Ford Thunderbird
Ford LTD
Mercury Cougar
Mercury Capri
Mercury Marquis
Mercury Zephyr

I am sure there are a few more that I forgot.

http://en.wikipedia.org/wiki/Ford_Fox_platform

[Swallow Doretti]

VW PQ35 Platform laughs at you.

http://en.wikipedia.org/wiki/Volkswa..._A_platform#A5

To be fair, if you think of the J-platform--and pretty much every other GM letter platform--as an extension of the X-body, GM wins this hands down.

I mean, you can still see the sidewall braces GM added to the Citation X-11 in the Cadillac DTS and its Buick twin.

[geofftii2002]

Fox body ford was used a lot.

79-93 Mustang
95-98 Mustang
99-04 Mustang
Lincoln Continental
Lincoln town car
Lincoln Mk VII
Ford Granada
Ford Fairmont
Ford Thunderbird
Ford LTD
Mercury Cougar
Mercury Capri
Mercury Marquis
Mercury Zephyr

I am sure there are a few more that I forgot.

http://en.wikipedia.org/wiki/Ford_Fox_platform

Were the Mercury Monarch and the Lincoln Versailles on Fox platform?

[xdre]

I thought the GM T-platform won this "distinction" by a country mile years ago?

[ClownCar]

If you are talking about the same car just rebadged...



Second generation Suzuki Swift (1988-1994)

AKA:

Suzuki Cultus
Suzuki Forsa
Suzuki Jazz
Chevrolet Swift
Chevrolet Sprint
Geo Metro
Chevrolet Metro
Pontiac Firefly
Maruti 1000
Holden Barina
Subaru Justy.

you can still buy a brand new one in Pakistan today: http://www.paksuzuki.com.pk/Automobi...usProduct.aspx

[invisiblewar]

I don't think he meant rebadges. It does say platform in the thread title

[adrew]

Acura SLX
Chevrolet Trooper
Isuzu Bighorn
Holden Jackaroo
Holden Monterey
Honda Horizon
Opel Monterey
Vauxhall Monterey

[Aonarch]

I confused. Technically in the OP's example a Escalade and a Tahoe are not just a rebadge, so I think he did mean generic platform.

[invisiblewar]

What about the accord platform? Aren't most Hondas based off that platform and have been for the last few generations?

[-DWM-]

Whats the record for the most badge engineered models for a single vehicle platform? I think a few international platforms may come close, but can you beat 5?

I'm confused. Do you want platform engineering or badge engineering. 2 different things, man.

[OldsPowered]

Chrysler K Car platform



K midsize cars
1981-1989 Dodge Aries (often referred to as the Aries K, owing to strong publicity for the K cars; 1981 models are badged as such.)
1981-1989 Plymouth Reliant (as above, also known as the Reliant K)
1982-1988 Chrysler LeBaron (coupes and convertibles were produced on this platform until 1987)
1982-1988 Chrysler LeBaron Town and Country
1982-1983 Dodge 400
1982-1988 Dodge Dart K (Mexico only)
1982-1988 Valiant Volare K (Mexico only)
1983-1988 Plymouth Caravelle coupe (Canada only)
1983-1986 Chrysler Executive limousine
1984-1986 Dodge 600 coupe and convertible
1984-1987 Dodge Magnum 400 and Dodge Magnum Turbo (Mexico only)
1985 Chrysler 600 (Mexico only)
E (Extended-wheelbase) mid-size cars
1983-1984 Chrysler E-Class
1983-1988 Chrysler New Yorker and Chrysler New Yorker Turbo
1983-1988 Dodge 600 sedan
1985-1988 Plymouth Caravelle

1988-1989 Volare E by Chrysler (Mexico only)
1988 Chrysler New Yorker Turbo
G sports cars (designated as the AG platform from 1989)
1984-1986 Chrysler Laser
1984-1993 Dodge Daytona and Chrysler Daytona (Canada)
S minivans
1984-1990 Dodge Caravan
1984-1990 Plymouth Voyager
1990 Chrysler Town and Country
H mid-size cars
1985-1988 Chrysler LeBaron GTS
1985-1989 Dodge Lancer
1987 Shelby Lancer
1989 Chrysler LeBaron
P compact cars (designated as the AP platform from 1989)
1987-1994 Dodge Shadow
1987-1994 Plymouth Sundance and Duster
1987-1989 Shelby CSX
J sport cars (designated as the AJ platform from 1989)
1987-1995 Chrysler LeBaron coupe and convertible
1988-1994 Chrysler Phantom coupe only (Mexico only)
C mid-size cars (designated as the AC platform from 1989)
1988-1993 Chrysler New Yorker
1988-1993 Dodge Dynasty and Chrysler Dynasty (Canada)
AA mid-size cars
1989-1994 Chrysler Saratoga (Europe only)
1989-1995 Dodge Spirit
1989-1995 Plymouth Acclaim
1990-1994 Chrysler LeBaron sedan
1990-1994 Chrysler New Yorker (Mexico only)
Q sports car
1989-1991 Chrysler TC by Maserati
Y luxury cars (a stretched variant of the C platform used for two top-line models, also designated as the AY platform)
1990-1993 Chrysler New Yorker Fifth Avenue
1990-1993 Chrysler Imperial
AS minivans
1991-1995 Chrysler Town and Country
1991-1995 Dodge Caravan
1991-1995 Plymouth Voyager

/thread

[spockcat]

Volkswagen Beetle platform!

[OldsPowered]

Volkswagen Beetle platform!

[bronson75]

One of my most favorite Top Gear clips. When I watched the episode the first time, I was floored.
Now, back to your regularly scheduled thread.
In for more!

[Aonarch]

[MrMook]

I'm confused. Do you want platform engineering or badge engineering. 2 different things, man.

I very well could be confusing the terms. What would you use to describe the large GM SUV's that are identical except for grilles, tails, and badges?

[bronson75]

I very well could be confusing the terms. What would you use to describe the large GM SUV's that are identical except for grilles, tails, and badges?

Badge engineering. Same vehicle, different brands/badges/styling.

[bzcat]

I very well could be confusing the terms. What would you use to describe the large GM SUV's that are identical except for grilles, tails, and badges?

Except they are not identical. Escalade doesn't share exterior with Tahoe or Yukon; and Suburban and Tahoe are different length; and Denali is just a trim level. Hence the confusion in the thread.

[1995Camry]

GM A bodys come to mind, there were more on this platform but these were the exact same cars with different front and rear ends

Buick Regal
Chevrolet Monte Carlo
Oldsmobile Cutlass Supreme
Pontiac Grand Prix

[ClownCar]

My opinion of badge engineering, in its basic form, is changing the logos and name of a vehicle. So far the Isuzu Trooper and the Suzuki Cultus variants meet that criteria.

Another contender might be the Opel Kadett from 1988 - 1994.

[Old Windy]

One of my most favorite Top Gear clips. When I watched the episode the first time, I was floored.
Now, back to your regularly scheduled thread.
In for more!

What episode is this from?

[BRealistic]

The thread title reminds me of some auto exec that regretted auto journalists ever discovering the word "platform".
Two vehicles can share a platform and be completely different.
Platform may just involve subsystems that don't really define any major character of said vehicle.

[SgtArky]

Were the Mercury Monarch and the Lincoln Versailles on Fox platform?

you are thinking of the first gen granada, the merc version was the cougar sedan, then they dropped the granada/cougar sedan and made a little ltd and marquis.

[Nourdmrolnmt]

The thread title reminds me of some auto exec that regretted auto journalists ever discovering the word "platform".
Two vehicles can share a platform and be completely different.
Platform may just involve subsystems that don't really define any major character of said vehicle.

No, the auto exec just hates that people are idiots.

[xdre]

GM A bodys come to mind, there were more on this platform but these were the exact same cars with different front and rear ends

Buick Regal
Chevrolet Monte Carlo
Oldsmobile Cutlass Supreme
Pontiac Grand Prix

Ok, those are G- or W-bodies, and although the A-bodies *looked* identical, they categorically were not. Even the cars that shared window profiles all had unique-but-disturbingly-similar sheetmetal.

[Geechie_Suede]

GM A bodys come to mind, there were more on this platform but these were the exact same cars with different front and rear ends

Buick Regal
Chevrolet Monte Carlo
Oldsmobile Cutlass Supreme
Pontiac Grand Prix

W platform