I'm strongly considering a GTI. I love the performance and handling. However, I hear terrible things about Volkswagens - mainly that you have to rely heavily on the dealerships for repairs and that the dealerships are often dishonest.
In my mind - I connect Apple and VW. They've had similar ad campaigns. They seem to be marketed at white professionals. Their customers are very loyal. I have a MacBook, I bought it after using PCs for years. It was quite an expensive purchase for me at the time. I never liked the fact that they had a closed architecture, that you had to rely on Apple for parts and service a lot of the time (like VW). However, I don't regret the purchase - they are superior to PCs in every way. That said, I hate dealing with Apple, and I don't like going into that Apple store. I interviewed for a job once at Apple in Cupertino - they are kind of creepy. They are a marketing company - they don't use the best parts are the latest technology but they do have the best designers and they know how to create and control markets through "lifestyle" branding. The bottom line is that I think they are overpriced but it is irrelevant because for my needs it is the best laptop I can get and Apple knows that I'll fork over the extra bucks. I'm hooked.
I am a white professional, and I realize that a car purchase is one of the biggest expenses I'm going to lay out, and that car manufactures spend millions of dollars on advertising - when I think of psychology and advertising, i think most of that research is being funded by the automotive industry. I think Volkswagens are marketed towards people that think they are a little better than everyone else - not to cast aspersions - but that's how it appears. VWs are not luxury cars but they are on the high end of standard. My aunt has been driving VWs for fifty years. She thinks she is better than everyone else. She's also been complaining about the VW dealer for fifty years, but she keeps driving those cars. We are both aggressive drivers and what I like about the Golf is that I can really zip around people that are riding the break - I probably shouldn't do that but it's what I like to do. VW knows this and they make a car that can do it - a car designed for impatient people. Is this how they are roping me in? I have my heart set on a GTI, but if I can break the spell, I can spend less money and get something nice, too.
I've said a lot - anybody tell me if they are happy